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Meet gen X: middle-aged, enraged and radicalised by internet bile | Gaby Hinsliff

By Eric November 9, 2025

In a thought-provoking piece, Gaby Hinsliff explores the unsettling rise of populist rhetoric in everyday conversations, highlighting a shift in how people express their frustrations with politics and society. The article begins with an anecdote from a mundane shopping trip to Aldi, where a casual exchange at the checkout escalated into a disturbing commentary on political violence. A fellow shopper, seemingly unfazed, suggested that the cashier’s struggles were a result of government incompetence, even going so far as to imply that violent action against politicians was warranted. This moment serves as a microcosm of a larger trend: the normalization of extreme political discourse that echoes the sentiments often found on social media platforms.

Hinsliff argues that this phenomenon is not just confined to fringe groups or the elderly but is increasingly permeating the conversations of younger generations, particularly those who have grown up in the digital age. The casual acceptance of such alarming rhetoric points to a broader cultural shift where the boundaries of acceptable public discourse are being pushed. The ease with which individuals transition from discussing trivial matters to advocating for violence reflects a disillusionment with traditional political processes and an embrace of populist sentiments. This shift raises critical questions about the implications for democratic discourse and the potential for real-world violence stemming from online expressions of anger and frustration.

As Hinsliff concludes, the implications of this trend are profound. The blend of online and offline discourse is reshaping how we communicate about politics, blurring the lines between casual conversation and incitement. The article serves as a cautionary tale about the dangers of normalizing extreme views and the responsibility of society to engage in meaningful dialogue rather than succumbing to the divisive rhetoric that has become all too common in today’s political landscape. As we navigate this new reality, the challenge lies in fostering a culture that encourages constructive conversation while addressing the genuine grievances that fuel populist sentiments.

Who is driving the populist insurgency? It’s not grumpy pensioners or vulnerable teenagers – it’s my generation
If in doubt, we used to talk about the weather. Or if not that, then why the trains were late again, or how sweet someone’s baby was: the kind of routine bland nothings you exchange with strangers on the street. But something about the way we speak in public is changing.
A few days ago I was in Aldi, making the usual small talk at the checkout. When the cashier said she was exhausted from working extra shifts to make some money for Christmas, the man behind me chipped in that it would be worse once “she takes all our money” (in case Rachel Reeves was wondering, her budget
pitch-rolling
is definitely cutting through). Routine enough, if he hadn’t gone on to add that she and the rest of the government needed taking out, and that there were plenty of ex-military men around who should know what to do, before continuing in more graphic fashion until the queue fell quiet and feet began shuffling. But the strangest thing was that he said it all quite calmly, as if political assassination was just another acceptable subject for casual conversation with strangers, such as football or how long the roadworks have gone on. It wasn’t until later that it clicked: this was a Facebook conversation come to life. He was saying out loud, and in public, the kind of thing people say casually all the time on the internet, apparently without recognising that in the real world it’s still shocking – at least for now.
Gaby Hinsliff is a Guardian columnist

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