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Sydney Sweeney Explains Her “Silence” Amid American Eagle Ad Backlash

By Eric December 8, 2025

Sydney Sweeney is making headlines once again, this time for addressing the backlash stemming from her recent American Eagle ad campaign. The “Euphoria” star faced criticism after the brand’s promotional material, which prominently featured the word “jeans,” was perceived as tone-deaf and insensitive, particularly in the wake of ongoing discussions about social issues and representation in media. The ad campaign, intended to celebrate body positivity and inclusivity, instead sparked debate among fans and critics alike, who felt that the messaging fell flat and failed to resonate with the current cultural climate.

In response to the backlash, Sweeney took to social media to clarify her intentions and express her commitment to inclusivity. She emphasized that her involvement in the campaign was rooted in a desire to promote self-acceptance and confidence among young people, particularly in a world where societal pressures about body image are ever-present. Sweeney highlighted that the ad was meant to showcase diverse body types and encourage individuals to embrace their unique shapes and sizes. By sharing her perspective, she aimed to shift the narrative surrounding the campaign and reaffirm her dedication to fostering a more inclusive representation in fashion and advertising.

Critics, however, remain divided on the effectiveness of Sweeney’s response. While some appreciate her efforts to clarify the campaign’s message, others argue that the ad’s execution still missed the mark. The conversation surrounding the campaign reflects a broader societal expectation for brands and celebrities to be more attuned to the sensitivities of their audiences. As discussions about body image, diversity, and representation continue to evolve, Sweeney’s experience serves as a reminder of the complexities involved in navigating public perception in the age of social media, where every misstep can lead to significant backlash. Ultimately, this incident not only highlights the challenges faced by public figures but also underscores the importance of authenticity and accountability in advertising.

Sydney Sweeney is addressing the backlash to her controversial American Eagle ad. 
Months after the Euphoria star appeared in a denim campaign for the clothing brand which used the word “jeans” as…

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