Hayet Rida’s Brand, Khoi, Reflects Her Roots in Ghana
Hayet Rida, a Ghanaian American designer and the creative force behind the jewelry brand Khoi, has become a notable figure in the world of art and design, despite admitting her uncertainty in navigating the industry. Her journey is one of passion and exploration, where her love for art and sculpture has driven her to create unique jewelry pieces that resonate deeply with her cultural heritage and personal experiences. Rida’s candid acknowledgment of her inexperience reflects a refreshing honesty that is often absent in the competitive fashion landscape, allowing her to connect authentically with her community and customers.
Khoi, which translates to “the first” in the Akan language, embodies Rida’s vision of celebrating identity and craftsmanship. Each piece of jewelry is not just an accessory but a storytelling medium that reflects her Ghanaian roots and the rich tapestry of her life experiences. For instance, Rida often incorporates traditional African motifs and materials into her designs, bridging the gap between contemporary fashion and ancestral artistry. This fusion not only highlights her cultural pride but also appeals to a diverse audience that appreciates the significance behind each creation. Rida’s approach has garnered attention in the art and fashion communities, showcasing how personal narratives can elevate the value of artistic work.
In a world where many designers often project an image of confidence and expertise, Rida’s humility and willingness to learn serve as an inspiration to aspiring artists and entrepreneurs. She emphasizes the importance of community in her creative process, often seeking feedback and collaboration from fellow artists. This communal spirit not only enriches her designs but also fosters a supportive network that encourages creativity and growth. As Khoi continues to evolve, Rida remains committed to her mission of producing art that speaks to the heart, reminding us that the journey of creation is just as vital as the final product. With her innovative spirit and dedication to her craft, Hayet Rida is poised to make a lasting impact in the world of jewelry design and beyond.
“I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture,” said Hayet Rida, the Ghanaian American designer behind the jewelry brand Khoi.
