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US Tech & AI

Jorja Smith’s record label hits out at ‘AI clone’ song

By Eric December 7, 2025

In a groundbreaking development within the music industry, the label behind the hit dance track “I Run” by Haven has sparked a heated debate by asserting that the song was created using artificial intelligence (AI) technology trained on the voice of a renowned award-winning singer. This revelation raises significant questions about the intersection of creativity, technology, and intellectual property rights in the modern music landscape. The rise of AI in music production has been a hot topic, as artists and producers explore new ways to create and innovate, but it also brings forth ethical concerns regarding the use of an artist’s likeness and voice without their direct involvement or consent.

“I Run” has quickly gained traction on streaming platforms, captivating listeners with its infectious beats and catchy melodies. However, the controversy surrounding its creation has put a spotlight on the broader implications of AI-generated music. The label claims that the technology used to produce “I Run” involved analyzing and replicating the vocal characteristics of the award-winning singer, effectively creating a virtual version of the artist’s voice. This method not only showcases the capabilities of AI in music production but also raises questions about ownership and authenticity. Fans and industry experts alike are divided on the issue; some celebrate the innovation and potential for new artistic expressions, while others express concern over the ethical ramifications of using AI to mimic established artists without their explicit permission.

As the conversation continues to unfold, it is essential to consider the future of music in an age where AI can replicate human creativity. The case of “I Run” serves as a pivotal moment in the ongoing dialogue about the role of technology in art, prompting discussions about copyright laws, artist rights, and the potential for AI to both enhance and challenge traditional artistic practices. As the industry grapples with these emerging technologies, it remains to be seen how they will shape the future of music creation and consumption, and whether regulations will evolve to protect artists in this new digital landscape.

The label claims Haven’s dance hit I Run was made using AI trained on the award-winning singer’s voice.

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