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Investors expect AI use to soar. That’s not happening

By Eric December 7, 2025

Recent surveys indicate that business adoption of new technologies is stalling, raising concerns among industry experts and stakeholders. Despite the rapid advancements in technology and the increasing availability of innovative solutions, many businesses appear hesitant to fully embrace these changes. A study conducted by a leading research firm revealed that only 20% of companies have adopted cloud-based solutions in the past year, a stark contrast to the 35% adoption rate reported the previous year. This trend suggests a plateau in technological integration, which could have significant implications for businesses aiming to remain competitive in a fast-evolving market.

Several factors contribute to this stagnation in technology adoption. Economic uncertainty, driven by inflation and geopolitical tensions, has led many organizations to prioritize cost-cutting measures over investment in new technologies. For instance, smaller businesses, which often operate on tighter budgets, are particularly affected, as they may lack the resources to implement and maintain advanced technological solutions. Additionally, a lack of skilled personnel to manage these technologies has further complicated the adoption process. Many companies are struggling to find qualified candidates who can effectively leverage these tools, leading to a reluctance to invest in technology that they may not be able to utilize fully.

Moreover, the survey highlighted that businesses are becoming increasingly cautious about the return on investment (ROI) associated with new technologies. Companies are now more inclined to conduct thorough assessments and pilot programs before committing to large-scale implementations. This conservative approach, while prudent, may inadvertently slow down the overall pace of technological adoption across various sectors. For example, industries such as manufacturing and retail, which have traditionally been early adopters of technology, are now more focused on optimizing existing systems rather than integrating new ones. As a result, the potential benefits of innovation, such as improved efficiency and enhanced customer experience, may be lost if businesses do not adapt more rapidly to the changing landscape.

In conclusion, the flatlining business adoption of technology poses a significant challenge for organizations aiming to thrive in today’s competitive environment. With economic pressures and a cautious approach towards investment in new solutions, businesses must find a balance between maintaining operational efficiency and embracing innovation. The future of many industries may depend on their ability to overcome these hurdles and foster a culture of technological acceptance and integration.

Recent surveys point to flatlining business adoption

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