Hayet Rida’s Brand, Khoi, Reflects Her Roots in Ghana
In an inspiring blend of passion and authenticity, Hayet Rida, a Ghanaian American designer, has carved out a unique niche in the world of jewelry with her brand Khoi. Rida openly admits her journey in the art and design space has been filled with uncertainty, stating, “I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture.” This candidness not only resonates with aspiring artists but also highlights the importance of embracing vulnerability in creative pursuits. Khoi is not just a jewelry brand; it is a manifestation of Rida’s love for art and her cultural heritage, with each piece reflecting a deep connection to her roots and the stories she wishes to tell through her creations.
Rida’s work is characterized by its sculptural quality, merging traditional craftsmanship with contemporary design. Her pieces often draw inspiration from Ghanaian culture, infusing elements that celebrate her heritage while appealing to a modern audience. For instance, Rida’s use of bold shapes and vibrant colors reflects the rich aesthetics of West African art, yet her designs maintain a minimalist edge that resonates with current fashion trends. This unique blend allows Khoi to stand out in a saturated market, attracting customers who appreciate not only the beauty of the jewelry but also the cultural narratives behind each design. Rida’s journey is a testament to the power of passion and authenticity, encouraging others to pursue their artistic dreams, no matter how uncertain the path may seem.
As Khoi continues to grow, Rida remains committed to fostering a sense of community among artists, advocating for collaboration and support within the creative industry. Her story serves as an inspiration for many, proving that success does not always require a clear roadmap but rather a willingness to explore, learn, and express one’s true self through art. With Khoi, Rida is not just creating jewelry; she is building a platform that celebrates creativity, cultural identity, and the beauty of imperfection in the artistic journey.
“I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture,” said Hayet Rida, the Ghanaian American designer behind the jewelry brand Khoi.
