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US Tech & AI

Digital artist Beeple put his face on a $100K robot dog next to Elon Musk and Picasso – it sold first

By Eric December 6, 2025

In a remarkable turn of events, the art world is once again captivated by the influence of Beeple, the digital artist known as Mike Winkelmann, as he embarks on a groundbreaking new project. Following his meteoric rise to fame with the sale of a digital artwork for a staggering $69 million at Christie’s in March 2021, Winkelmann has solidified his position as a pivotal figure in the intersection of art and technology. His latest endeavor not only showcases his innovative approach to digital art but also highlights the growing acceptance and integration of NFTs (non-fungible tokens) within the traditional art market. This project marks at least the second time Winkelmann has taken center stage, demonstrating his ability to continually push the boundaries of what art can be in the digital age.

Winkelmann’s upcoming project is shrouded in anticipation, as it promises to further explore the themes of digital ownership and the evolving nature of artistic expression. By leveraging blockchain technology, Winkelmann aims to create a unique experience that challenges conventional notions of art and its value. His previous work has already paved the way for discussions around digital rights and the commodification of art, making him a significant figure in contemporary discourse. For instance, his historic NFT sale not only broke records but also sparked a wave of interest in digital art, with many artists and collectors eager to explore this new medium. As Winkelmann prepares to unveil his latest creation, the art community is abuzz with speculation about its potential impact and the innovative techniques he will employ.

Moreover, Winkelmann’s journey reflects a broader trend in the art world, where digital artists are gaining recognition and redefining what it means to be an artist in the 21st century. His work exemplifies how technology can enhance artistic creativity while also raising questions about authenticity and ownership in the digital realm. As Winkelmann continues to navigate this evolving landscape, he remains a central figure in the dialogue surrounding the future of art, inspiring both established artists and newcomers alike to explore the possibilities that lie within digital mediums. With the art world watching closely, Winkelmann’s next move could very well set the stage for the next chapter in the ongoing transformation of art in the digital age.

The project marks at least the second time Winkelmann has become the art world’s main character.

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