Googles Year in Search 2025: The most interesting part is how we searched
Google’s annual review of search trends for 2025 has unveiled significant shifts in user behavior, reflecting a growing inclination towards conversational and complex queries. This year’s trending searches, while not surprising, highlight a fascinating evolution in how we interact with the search engine. Leading the list are topics that stirred considerable public interest, such as the assassination of Charlie Kirk, the election of Pope Leo XIV, and Google’s own AI assistant, Gemini. Interestingly, despite Gemini being integrated into Google Search, users still felt compelled to search for it directly, indicating a curiosity about its capabilities and features.
The distinction between the most popular search terms and the trending queries is crucial. Google clarifies that the trending queries represent searches that saw the highest spike in traffic over time compared to the previous year, rather than simply the most frequently searched terms. This year, a notable trend is the shift towards more conversational search patterns. For instance, queries like “What’s the deal with 6-7?” exemplify this new approach. Additionally, the data reveals a remarkable 70% increase in searches beginning with “Tell me about…” and a 25% rise in “How do I…” queries compared to 2024. These statistics underscore a growing comfort among users in posing more complex questions, suggesting that they are seeking deeper, more nuanced information rather than straightforward answers.
The Year in Search report not only highlights the changing dynamics of search behavior but also reflects broader societal interests and concerns. As users become more adept at leveraging AI-driven tools like Gemini, the way we seek information is likely to continue evolving. This trend could have significant implications for content creators, marketers, and anyone looking to engage with audiences online. For those interested in exploring the full scope of this year’s search trends, the complete Google Year in Search 2025 report is available on their website, providing a comprehensive look at how our online inquiries are transforming.
https://www.youtube.com/watch?v=3KtWfp0UopM
Google
‘s annual
review of search trends
is here, and while the most popular keywords and queries in 2025 won’t surprise you, the way we searched this year underlines a huge shift in our online behavior.
Yes, the “trending” searches this year are, unsurprisingly, topped by topics such as
Charlie Kirk’s assassination
,
the election of Pope Leo XIV
, and (chuckles)
Google’s own AI assistant Gemini
.
Looks like Google Search users did a lot of searches for Gemini – despite it being baked into Google Search.
Credit: Google
Notably, these aren’t the most popular terms that were searched on Google; instead, Google
says
the “lists on the Year in Search 2025 Trends website represent the top trending queries, which are the searches that had the highest spike in traffic over a sustained period in 2025 as compared to 2024.”
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As the company
pointed out
, with Gemini being baked into Google Search, people started asking questions in more conversational ways. One popular example, according to the company, was “
What’s the deal with 6-7,
” a query which I, myself, have typed into Google at least once this year.
Google also said that more complex queries became more popular this year, with searches for “Tell me about…” being up 70 percent year over year, and searches starting with “How do I…” increasing 25 percent compared to last year.
Check out the entire
Google Year in Search 2025 report on the website
.
