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Friday, December 5, 2025
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Investors expect AI use to soar. That’s not happening

By Eric December 5, 2025

Recent surveys indicate a concerning trend in the business landscape: the adoption of new technologies and practices appears to be stagnating. This flatlining of business adoption comes at a time when innovation and adaptability are crucial for survival and growth in an increasingly competitive market. The surveys suggest that many companies are hesitant to invest in new technologies, potentially due to economic uncertainties, a lack of clarity on return on investment, or simply a preference for maintaining the status quo. This trend raises important questions about how businesses can remain competitive and responsive to changing consumer demands in a rapidly evolving digital environment.

For instance, a survey conducted by a leading market research firm revealed that only 30% of businesses are planning to adopt advanced technologies such as artificial intelligence or machine learning in the next year. This is a stark contrast to previous years, where enthusiasm for tech adoption was on the rise. Additionally, the findings highlight that many businesses are struggling with the integration of existing technologies, leading to a reluctance to pursue further innovations. Companies that fail to adapt may find themselves outpaced by competitors who are willing to embrace change and leverage technology to enhance efficiency and customer engagement.

The implications of this stagnation are significant. Businesses that do not prioritize technology adoption may risk losing market share to more agile competitors, as well as failing to meet the evolving expectations of their customers. Furthermore, the lack of investment in innovation could hinder overall economic growth, as businesses play a crucial role in driving technological advancements and improving productivity. As such, it is essential for leaders in the business community to reassess their strategies, embrace a culture of innovation, and actively seek out opportunities to leverage new technologies in order to thrive in the future.

Recent surveys point to flatlining business adoption

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