David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72
In a nostalgic nod to New York City’s vibrant tech history, the iconic service outlet Tekserve has captured the hearts of many, not only for its technical prowess but also for its appearances in popular culture. Founded in the 1980s, Tekserve became a go-to destination for Mac users seeking repairs and advice, with its bustling atmosphere and knowledgeable staff. The store, which featured a unique blend of retro charm and cutting-edge technology, was a beloved fixture in Manhattan’s West Side until it closed its doors in 2016. Its legacy, however, continues to resonate, as evidenced by its memorable role in the hit series “Sex and the City,” where it served as a backdrop for the characters’ tech dilemmas, showcasing the intersection of fashion, friendship, and technology in the early 2000s.
In addition to its television fame, Tekserve was also immortalized in literature, appearing as a significant setting in Tamara Shopsin’s 2021 novel “LaserWriter II.” This novel reflects on the impact of technology on personal relationships and creativity, drawing inspiration from the very essence of Tekserve’s community-oriented ethos. The store was not just a repair shop; it was a hub for creatives, entrepreneurs, and everyday users who shared a passion for Apple products. David Lerner, one of the store’s co-founders, became a recognizable figure in the tech scene, often seen in his signature suspenders, embodying the quirky yet knowledgeable spirit of the establishment. His collaboration with fellow co-founder Dick Demenus helped shape Tekserve into a cultural landmark, where customers not only received technical support but also engaged in conversations about the evolving landscape of technology.
As we reflect on the significance of Tekserve, it’s essential to recognize its role in fostering a community of tech enthusiasts during a time when personal computing was becoming increasingly integral to daily life. The store’s influence extended beyond mere repairs; it was a place where ideas flourished, and friendships were formed over shared interests in technology. The legacy of Tekserve serves as a reminder of the importance of community in the tech world, a theme that resonates strongly in both “Sex and the City” and “LaserWriter II.” As we navigate the ever-changing landscape of technology today, the spirit of Tekserve lives on, reminding us of the human connections that underpin our digital experiences.
https://www.youtube.com/watch?v=SOlqzLPMuRk
David Lerner, in suspenders, with Dick Demenus at Tekserve in 2002. The service outlet was featured on “Sex and the City” and was the setting of Tamara Shopsin’s 2021 novel “LaserWriter II.”
