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US Tech & AI

X’s new location feature sparks controversy, but is the data reliable?

By Eric December 3, 2025

In a recent development, the social media platform X (formerly known as Twitter) has introduced a new location feature that has sparked significant discussion among users and influencers alike. This feature reveals the geographical locations of influencer accounts, which has led to surprising findings: many influencers appear to be commenting on global issues from locations that are thousands of miles away from the countries they discuss. For instance, an influencer based in the United States might weigh in on political matters in Europe or Asia, raising questions about the authenticity and relevance of their insights. This discrepancy has prompted users to scrutinize the credibility of these influencers, as their physical distance may impact their understanding of the local context and nuances of the issues at hand.

However, X has not provided comprehensive information regarding how this location data is collected and utilized. Users are left wondering about the implications of this feature and the accuracy of the location tagging. Critics argue that without transparency, the feature could mislead users into believing that influencers have firsthand knowledge or experience of the regions they discuss. Moreover, the lack of clarity raises concerns about the potential for misinformation, as influencers may inadvertently or intentionally present themselves as authorities on topics without being physically present in the affected areas. As the platform continues to evolve, the need for clear guidelines and transparency regarding data usage becomes increasingly critical to maintain user trust and ensure the integrity of the information shared on the platform.

This new feature highlights a broader conversation about the role of social media influencers in shaping public opinion and discourse. As influencers gain prominence, their insights can significantly impact their followers’ perspectives on global issues. However, the question of authenticity remains paramount. Are these influencers genuinely knowledgeable about the topics they discuss, or are they simply leveraging their platforms for engagement without a solid foundation of understanding? As X navigates this complex landscape, users and influencers alike must consider the implications of location data and strive for a more informed and responsible approach to social media engagement.

https://www.youtube.com/watch?v=XkWcSsIJIyQ

The new location feature suggested that some influencer accounts are based thousands of miles away from the countries they weigh in on. But X has explained very little about the data and how it works.
(Image credit: Nicolas Tucat)

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