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US Tech & AI

X’s new location feature sparks controversy, but is the data reliable?

By Eric December 1, 2025

In a recent development, X (formerly known as Twitter) has introduced a new location feature that has raised eyebrows among users and observers alike. This feature suggests that certain influencer accounts, which often weigh in on various geopolitical and social issues, are based thousands of miles away from the countries they discuss. This revelation has sparked concerns about the authenticity and credibility of the information being disseminated by these influencers. The discrepancy between the location of these accounts and the content they produce has led many to question the motivations behind their posts and the potential influence they wield over public opinion.

Despite the significance of this feature, X has provided minimal information regarding how the location data is collected and utilized. The lack of transparency raises critical questions about the platform’s commitment to ensuring that users can trust the sources of information they encounter. For instance, if an influencer based in the United States is commenting on political events in a country like Ukraine or Brazil, users might wonder whether their insights are grounded in genuine understanding or if they are merely leveraging their status for engagement. This situation is particularly concerning in an age where misinformation can spread rapidly, potentially skewing perceptions and inciting division among users.

The implications of this feature extend beyond individual influencers, touching on broader issues of digital literacy and the responsibility of social media platforms. As audiences increasingly rely on social media for news and information, the need for transparency regarding the origins of such content becomes paramount. X’s hesitance to clarify how this location data functions could undermine trust in the platform, leading to a more skeptical user base. As influencers continue to shape discourse on critical global issues, both the platform and its users must navigate the complexities of authenticity and accountability in the digital age.

https://www.youtube.com/watch?v=XkWcSsIJIyQ

The new location feature suggested that some influencer accounts are based thousands of miles away from the countries they weigh in on. But X has explained very little about the data and how it works.
(Image credit: Nicolas Tucat)

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