David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72
David Lerner, a notable figure in the tech and retail landscape of New York City, is best remembered for his role at Tekserve, a beloved service outlet that catered to Apple product users. Established in 1987, Tekserve quickly became a go-to destination for tech support, repairs, and sales, earning a special place in the hearts of locals and tech enthusiasts alike. Its unique charm and personalized service not only made it a practical choice for Apple users but also a cultural landmark that was featured in the iconic television series “Sex and the City.” The shop’s vibrant atmosphere and knowledgeable staff, including Lerner himself, contributed to its reputation as a hub for creativity and innovation in the tech community.
In addition to its appearance on “Sex and the City,” Tekserve also inspired Tamara Shopsin’s 2021 novel “LaserWriter II,” which reflects on the intersection of technology and human connection. The novel captures the essence of the shop as a microcosm of New York life, where personal stories and technological advancements intertwine. Lerner, often seen in his signature suspenders, became a recognizable figure not just for his technical expertise but for his engaging personality and dedication to customer service. As technology evolved and the retail landscape shifted, Tekserve eventually closed its doors in 2016, marking the end of an era. However, its legacy endures in the memories of its loyal customers and the cultural references that continue to celebrate its impact on the New York tech scene.
Today, Lerner’s contributions to the tech industry are remembered fondly, as they highlight the importance of community and personal interaction in an increasingly digital world. Tekserve’s blend of technology and personal touch serves as a reminder of a time when local businesses thrived on relationships rather than just transactions. As we navigate the modern landscape of tech retail, the story of David Lerner and Tekserve serves as an inspiring example of how passion and dedication can create lasting connections within a community.
https://www.youtube.com/watch?v=SOlqzLPMuRk
David Lerner, in suspenders, with Dick Demenus at Tekserve in 2002. The service outlet was featured on “Sex and the City” and was the setting of Tamara Shopsin’s 2021 novel “LaserWriter II.”
