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Business

Investors expect AI use to soar. That’s not happening

By Eric November 30, 2025

Recent surveys indicate a concerning trend in business adoption rates, revealing that many companies are struggling to integrate new technologies and practices into their operations. Despite the rapid advancement of digital tools and platforms, a significant number of organizations have reported stagnation in their adoption efforts. This flatlining is particularly evident in sectors that traditionally lag in technology uptake, such as manufacturing and retail, where legacy systems often hinder innovation. For instance, a recent report highlighted that only 30% of small to medium-sized enterprises (SMEs) have fully embraced cloud computing solutions, a stark contrast to the nearly universal adoption seen in larger corporations.

This stagnation can be attributed to various factors, including budget constraints, lack of skilled personnel, and resistance to change within organizational cultures. Many businesses are hesitant to invest in new technologies due to uncertainty about the return on investment (ROI) and the potential disruption to existing workflows. Additionally, the ongoing economic challenges, exacerbated by the COVID-19 pandemic, have made companies more cautious with their spending. A survey conducted by a leading consultancy firm found that nearly 40% of businesses cited financial limitations as a primary reason for their slow adoption rates, while others pointed to a lack of clear strategy or understanding of how to leverage new technologies effectively.

To counteract this trend, experts suggest that businesses must prioritize digital transformation as a core component of their growth strategy. This includes not only investing in the latest technologies but also fostering an organizational culture that embraces change and innovation. Companies can benefit from tailored training programs to upskill their workforce, ensuring employees are equipped to navigate new tools and systems confidently. Furthermore, collaboration with technology providers can help businesses develop customized solutions that align with their specific needs and challenges. As the business landscape continues to evolve, those that adapt and innovate will be better positioned to thrive in an increasingly competitive environment.

Recent surveys point to flatlining business adoption

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