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Business

From Nvidia to Nike, American firms face a margin squeeze

By Eric November 30, 2025

In a rapidly evolving economic landscape, companies are facing the pressing challenge of sustaining profit growth amidst rising costs, shifting consumer preferences, and increased competition. The article “For Profits to Keep Growing, They Must Elbow Their Way Out of It” delves into the strategies that businesses must adopt to navigate these turbulent waters. It emphasizes the necessity for companies to innovate and adapt, not only to survive but to thrive. With inflation affecting operational costs and supply chains becoming more complex, businesses are urged to rethink their strategies, focusing on efficiency and value creation.

One key example highlighted in the article is the tech industry, where firms like Apple and Amazon are continuously pushing the envelope by investing in research and development to create cutting-edge products and services. These companies are not just resting on their laurels; instead, they are actively seeking new markets and diversifying their offerings. For instance, Apple’s expansion into services such as streaming and financial services demonstrates a strategic pivot that allows it to tap into new revenue streams while mitigating risks associated with its traditional hardware sales. Similarly, Amazon’s foray into healthcare and grocery sectors illustrates its commitment to maintaining a competitive edge and driving sustained growth.

Moreover, the article discusses the importance of embracing digital transformation as a vital component of growth strategies. Companies that leverage data analytics and artificial intelligence can gain deeper insights into consumer behavior, enabling them to tailor their offerings more effectively. This shift is not just about adopting new technologies; it’s about fostering a culture of innovation that encourages experimentation and agility. As businesses navigate these challenges, the article underscores that the ability to “elbow their way out” of stagnation will ultimately determine their long-term success and relevance in an increasingly dynamic market.

For profits to keep growing, they must elbow their way out of it

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