Buccellati’s Chief Executive on the House’s Future
Nicolas Luchsinger, a seasoned executive with a rich background in luxury brands, stepped into the role of CEO at Buccellati last spring, bringing with him a vision to elevate this storied Italian jeweler to new heights. Buccellati, renowned for its exquisite craftsmanship and timeless designs, has long been considered a quintessential representation of Italian luxury. With a legacy that dates back to 1919, the brand is celebrated for its intricate goldsmithing techniques and the distinctive, ornate patterns that define its pieces. Under Luchsinger’s leadership, the brand aims to not only preserve its heritage but also to innovate and expand its global footprint.
Luchsinger’s appointment comes at a pivotal moment for Buccellati, as the luxury jewelry market continues to evolve in response to changing consumer preferences and the increasing importance of sustainability. With his extensive experience in the luxury sector, including previous roles at prestigious brands like Montblanc and Richemont, Luchsinger is well-equipped to navigate these challenges. He emphasizes the importance of storytelling in luxury, aiming to connect with a new generation of consumers who value authenticity and craftsmanship. For instance, he plans to enhance Buccellati’s digital presence, making the brand more accessible while maintaining its exclusive allure. By leveraging innovative marketing strategies and focusing on bespoke services, Luchsinger seeks to attract a diverse clientele, from seasoned collectors to younger buyers eager to invest in luxury.
Under Luchsinger’s guidance, Buccellati is also poised to expand its product offerings and explore new markets. The brand’s commitment to artisanal craftsmanship remains at the forefront of its strategy, ensuring that each piece reflects the rich cultural heritage of Italy. As part of this vision, Luchsinger is keen on collaborating with contemporary artists and designers to create unique, limited-edition collections that resonate with modern aesthetics while honoring Buccellati’s traditional roots. By positioning Buccellati as not just a jeweler but a purveyor of art, Luchsinger aims to solidify its status in the luxury market and ensure its relevance for years to come.
Nicolas Luchsinger took the reins at Buccellati — which he calls “a quintessential Italian jeweler” — last spring.
