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US Politics

U.S. Black Friday Sales Defy Tariffs and Economic Woes

By Eric November 30, 2025

On Black Friday, the iconic Macy’s flagship store in Midtown Manhattan became a bustling hub of activity as shoppers flocked to take advantage of the holiday sales. With the holiday season in full swing, the store attracted a diverse crowd, eager to snag deals on everything from electronics to fashion. This year, the atmosphere was particularly vibrant, as many shoppers were excited to return to in-person shopping after a few years of pandemic restrictions that had limited traditional retail experiences. The sight of long lines outside Macy’s highlighted the enduring appeal of brick-and-mortar stores during one of the busiest shopping days of the year.

The surge in foot traffic at Macy’s mirrored a broader trend seen across the retail sector, where consumers appeared more willing to spend this year compared to previous years. According to retail analysts, many shoppers were motivated by a combination of deep discounts and a desire to engage in the festive spirit of the season. Reports indicated that popular items included electronics, such as the latest smartphones and gaming consoles, as well as fashion staples, with many shoppers seeking gifts for friends and family. In addition, the strategic placement of promotional displays and the festive atmosphere created by holiday decorations contributed to the excitement, making the shopping experience feel special and worthwhile.

Macy’s, known for its elaborate holiday window displays and the annual Thanksgiving Day Parade, has long been a centerpiece of New York City’s holiday shopping scene. This year, the store’s commitment to creating a memorable shopping experience was evident, with staff on hand to assist customers and ensure a smooth shopping process. As consumers navigated through the store, they were not only looking for bargains but also for a sense of community and shared experience that comes with holiday shopping. The scene outside Macy’s on Black Friday serves as a reminder of the resilience of traditional retail, showcasing how, despite the rise of e-commerce, the thrill of in-person shopping continues to draw crowds during the holiday season.

Shoppers outside the Macy’s flagship store in Midtown Manhattan on Black Friday afternoon.

E

Eric

Eric is a seasoned journalist covering US Politics news.

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