Jenna Ortega Says It’s ‘Very Easy to Be Terrified’ of AI: ‘It Feels Like We’ve Opened Pandora’s Box,’ but ‘There’s Certain Things It’s Just Not Able to Replicate’
At the recent Marrakech Film Festival, actress Jenna Ortega shared her candid thoughts on the implications of artificial intelligence (AI) in the film industry and beyond. Serving on the jury alongside acclaimed director Bong Joon Ho, Ortega expressed concerns about the “deep uncertainty” that AI introduces to the creative process. She emphasized that while technology can be a powerful tool, it also raises significant questions about authenticity, creativity, and the future of storytelling. Ortega’s remarks resonate with many in the industry who are grappling with the rapid advancements in AI and the potential consequences for artists and their craft.
Ortega articulated that it is “very easy to be terrified” of AI, particularly in an era where machine learning and automation are increasingly capable of mimicking human creativity. This sentiment reflects a broader anxiety within the entertainment community, where filmmakers and actors worry about being replaced or having their work devalued by AI-generated content. For instance, the rise of deepfake technology and AI-generated scripts has sparked debates about the integrity of artistic expression. Ortega’s perspective highlights the need for a balanced approach, advocating for the integration of technology in ways that enhance, rather than undermine, the human element in filmmaking.
As the Marrakech Film Festival showcases a diverse array of films and innovative storytelling, Ortega’s comments serve as a timely reminder of the challenges and opportunities that lie ahead. With influential figures like Bong Joon Ho at the helm, the festival is a platform for critical discussions about the future of cinema in an age of technological disruption. Ortega’s insights encourage filmmakers and audiences alike to engage thoughtfully with the evolving landscape of the industry, ensuring that the essence of storytelling remains intact amid the advancements in AI.
Jenna Ortega sounded off on artificial intelligence at the Marrakech Film Festival, saying “it’s very easy to be terrified” of the “deep uncertainty” it brings to filmmaking and the world. The “Wednesday” star is serving on the jury at the Moroccan fest, which is being headed by “Parasite” filmmaker Bong Joon Ho. Asked about the […]
