30+ of the best Black Friday Apple deals: Record-low prices on AirPods, Apple Watches, and MacBooks
As Black Friday approaches, tech enthusiasts and Apple fans alike are gearing up for some of the best deals of the year. This year, third-party retailers are leading the charge with significant discounts on popular Apple products, making it an opportune time to invest in high-quality tech at a fraction of the price. Notably, Amazon is at the forefront of these deals, offering record-low prices on a wide range of Apple products including AirPods, Apple Watches, iPads, and MacBooks. While traditional retailers like Best Buy, Walmart, and Target are also participating, many are simply matching Amazon’s offers rather than providing exclusive discounts.
Among the standout deals this Black Friday, the Apple AirTag is available for just $17.97, saving buyers over $11. This compact Bluetooth tracker is an ideal gift for iPhone users looking to keep track of their belongings. Similarly, the Apple AirPods 4 are priced at $69, down from $129, which marks a $60 savings and a new all-time low. For those seeking a smartwatch, the Apple Watch SE (2nd Gen) is a steal at $129, providing essential features at nearly half the original price. Additionally, the 11-inch Apple iPad, powered by the A16 chip and featuring 128GB of storage, is available for $274—$75 off its regular price. Lastly, the MacBook Air (13-inch, M4, 16GB RAM, 256GB SSD) is now priced at $749, a significant discount of $250, making it an attractive option for students and professionals alike.
These deals exemplify the kind of savings consumers can expect during this shopping season. As the holiday shopping frenzy continues, it’s wise to keep an eye on these offers, as they may fluctuate throughout the weekend. Retailers are expected to update their deals regularly, so checking back often can help snag the best prices. Whether you’re looking to upgrade your tech or find the perfect gift for a loved one, Black Friday 2025 is shaping up to be a fantastic opportunity to save on coveted Apple products.
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The best Black Friday Apple deals at a glance:
Best AirTag deal
Apple AirTag
$17.97
(save $11.03)
Get Deal
Best AirPods deal
Apple AirPods 4
$69
(save $60)
Get Deal
Best Apple Watch deal
Apple Watch SE, 2nd Gen (GPS, 42mm)
$129
(save $120)
Get Deal
Best iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$274
(save $75)
Get Deal
Best MacBook deal
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
(save $250)
Get Deal
Black Friday
is easily the best time to buy
Apple
products, and as we hit Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple’s
2025 Black Friday deal
is just its usual
free gift card promo
.)
For the best selection of Apple deals, head to
Amazon
: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like
Best Buy
,
Walmart
, and
Target
were matching some, but not all of its offers.
SEE ALSO:
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on the three-year-old
Apple Watch SE 2
(now just $129), the
AirPods Pro 2
(now $139), the
M1 MacBook Air
(now $549), and the
A14 Bionic iPad
(now $349 with 256GB of storage).
We’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
Apple AirTag
$17.97
at Amazon
$29
Save $11.03
Get Deal at Amazon
Get Deal at Walmart
Get Deal at Best Buy
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50
stocking stuffer
for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
Apple AirTag (4-pack)
$62.99
at Amazon
$99
Save $36.01
Get Deal at Amazon
Get Deal at Walmart
Get Deal at Best Buy
Best Black Friday AirPods deal
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Credit: Apple
Apple AirPods 4
$69
at Amazon
$129
Save $60
Get Deal
Why we like it
Apple’s
most affordable earbuds
have a five-hour battery life, a
one-size-fits-most design
, and support for Siri head gestures. The non-ANC pair is only $69 at
Amazon
and
Walmart
this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
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Credit: Apple
Apple AirPods 4 with ANC
$99.99
at Amazon
$179
Save $79.01
Get Deal
Apple AirPods Pro 3
$219.99
at Amazon
$249
Save $29.01
Get Deal at Amazon
Get Deal at Walmart
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Credit: Apple
Apple AirPods Pro 2
$139
at Walmart
$249
Save $110
Get Deal
Apple AirPods Max (USB-C)
$399.99
at Amazon
$549
Save $149.01
Get Deal at Amazon
Get Deal at Best Buy
Get Deal at Walmart
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Credit: Apple
Apple EarPods (USB-C)
$16.99
at Amazon and Walmart
$19
Save $2.01
Get Deal
Best Black Friday Apple Watch deal
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Credit: Apple
Apple Watch SE, 2nd Gen (GPS, 40mm)
$129
at Walmart
$249
Save $120
Get Deal
Why we like it
Apple’s previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer
Apple Watch SE 3
. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don’t consider those essentials, the SE 2 is a bargain for only $129 during
Walmart’s Black Friday sale
. That’s almost half off.
More Apple Watch deals
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Credit: Apple
Apple Watch Series 10 (GPS, 46mm)
$279
at Walmart
$429
Save $150
Get Deal
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Credit: Amazon
Apple Watch Ultra 2 (GPS + Celllular, 49mm)
$599
at Amazon, Best Buy, and Walmart
$799
Save $200
Get Deal
Apple Watch SE, 3rd Gen (GPS, 40mm)
$199
at Walmart
$249
Save $50
Get Deal at Walmart
Get Deal at Amazon
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Credit: Apple
Apple Watch SE, 3rd Gen (GPS + cellular, 40mm)
$249.99
at Amazon and Walmart
$299
Save $49.01
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS, 42mm)
$339
at Amazon and Walmart
$399
Save $60
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS + cellular, 42mm)
$439
at Amazon
$499
Save $60
Get Deal
Apple Watch Ultra 3 (GPS + cellular, 49mm)
$699.99
at Amazon
$799
Save $99.01
Get Deal at Amazon
Best Black Friday iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$274
at Best Buy
$349
Save $75
Get Deal at Best Buy
Get Deal at Amazon
Get Deal at Walmart
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our
reviewer called it
“a real steal” at its usual sticker price of $349, but you’ll pay just $274 if you buy it from
Amazon
or
Walmart
this Black Friday. That’s its lowest price ever and $5 better than
Best Buy
‘s deal.
More iPad deals
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Credit: Apple
Apple iPad, 11-inch (A16, WiFi + cellular, 128GB)
$429
at Amazon
$499
Save $70
Get Deal
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Credit: Apple
Apple iPad, 10.9-inch (A14 Bionic, WiFi, 256GB)
$349
at Walmart
$449
Save $100
Get Deal
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Credit: Apple
Apple iPad Air, 11-inch (M3, WiFi, 128GB
$449
at Amazon and Best Buy
$599
Save $150
Get Deal
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Credit: Apple
Apple iPad Air, 13-inch (M3, WiFi, 128GB)
$649
at Amazon and Best Buy
$799
Save $150
Get Deal
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Credit: Apple
Apple iPad Pro, 11-inch (M4, WiFi + cellular, 256GB)
$999
at Amazon and Best Buy
$1,199
Save $200
Get Deal
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Credit: Apple
Apple iPad Pro, 13-inch (M4, WiFi, 256GB)
$1,099
at Amazon
$1,299
Save $200
Get Deal
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Credit: Apple
Apple iPad Pro, 11-inch (M5, WiFi, 256GB)
$899
at Amazon, Best Buy, and Walmart
$999
Save $100
Get Deal
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Credit: Apple
Apple iPad Pro, 13-inch (M5, WiFi, 256GB)
$1,199
at Amazon, Best Buy, and Walmart
$1,299
Save $100
Get Deal
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Credit: Apple
Apple iPad mini (A17 Pro, WiFi, 128GB)
$399
at Amazon and Best Buy
$499
Save $100
Get Deal
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Credit: Apple
Apple iPad mini (A17 Pro, WiFi + cellular, 128GB)
$549
at Amazon and Best Buy
$649
Save $100
Get Deal
Best Black Friday MacBook deal
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Credit: Apple
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
at Amazon and Best Buy
$999
Save $250
Get Deal
Why we like it
Fast, pretty, and portable, the
13-inch M4 MacBook Air
is our favorite
MacBook for students
. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD)
$949
at Amazon
$1,199
Save $250
Get Deal at Amazon
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Credit: Apple
Apple MacBook Pro, 14-inch (M5, 16GB RAM, 512GB SSD)
$1,399
at Amazon and Best Buy
$1,599
Save $200
Get Deal
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Credit: Apple
Apple MacBook Air, 13-inch (M1, 8GB RAM, 256GB SSD)
$549
$649
Save $100
Get Deal
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Credit: Apple
Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD)
$1,749
at Amazon and Best Buy
$1,999
Save $250
Get Deal
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Credit: Apple
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD)
$2,189
at Amazon and Best Buy
$2,499
Save $310
Get Deal
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Credit: Apple
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD)
$2,699
at Amazon and Best Buy
$3,199
Save $500
Get Deal
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Credit: Apple
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD
$3,063.84
at Amazon
$3,499
Save $435.16
Get Deal
Mac deals
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Credit: Apple
Apple Mac mini (M4, 16GB RAM, 256GB SSD)
$479
at Amazon and Best Buy
$599
Save $120
Get Deal
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Credit: Apple
Apple Mac mini (M4 Pro, 24GB RAM, 512GB SSD)
$1,199.99
at Amazon
$1,399
Save $199.01
Get Deal
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Credit: Apple
Apple iMac (M4 with 8-core CPU and 8-core GPU, 16GB RAM, 256GB SSD)
$1,149
at Amazon and Best Buy
$1,299
Save $150
Get Deal
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Credit: Apple
Apple iMac (M4 with 10-core CPU and 10-core GPU, 16GB RAM, 256GB SSD)
$1,349
at Amazon and Best Buy
$1,499
Save $150
Get Deal
Even more Apple deals
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Credit: Apple
$100 Apple gift card
Target Circle members get a free $15 Target gift card with $100 Apple gift card purchase
Get Deal
