We created health guidelines for fighting loneliness – here’s what we recommend
In recent years, the significance of social connection for overall health has gained increasing attention, particularly as research reveals alarming statistics about the consequences of social isolation. Studies indicate that social isolation can elevate the risk of death by 30%, a figure that rivals the dangers associated with smoking and surpasses the risks linked to obesity and sedentary lifestyles. This issue has been exacerbated in the United States, where a “friendship recession” has led to a sharp decline in time spent with friends, prompting the U.S. Surgeon General to declare loneliness an epidemic in 2023. As deaths from suicide, addiction, and other despair-related causes continue to rise, it becomes clear that while physical health metrics are routinely assessed in healthcare settings, social health has largely been overlooked.
To address this gap, an international team of over 100 experts has embarked on the first systematic effort to create evidence-based guidelines for social connection. These guidelines aim to elevate the importance of social health to the same level as traditional public health practices, such as exercise and nutrition. By developing standardized metrics for assessing social well-being, the guidelines not only provide actionable recommendations but also facilitate the implementation of social health initiatives in various sectors, including healthcare, education, and community planning. For instance, countries like the Netherlands and the U.K. are already beginning to integrate these guidelines into their policies, emphasizing the need for environments that foster social connections.
The guidelines underscore several key principles of social well-being, emphasizing that there is no one-size-fits-all approach to social health. Individual needs vary widely, and the quality of relationships often outweighs quantity. Moreover, while technology can sometimes hinder social interaction, it can also enhance connections when used intentionally. The research highlights the importance of social infrastructure—places where people can gather and connect—as essential to fostering a socially healthy community. By encouraging a mix of both deep relationships and casual interactions, the guidelines promote a holistic view of social well-being. Forward-thinking institutions are already beginning to implement these principles, recognizing that prioritizing social connection is not merely beneficial but essential for cultivating healthier communities.
https://www.youtube.com/watch?v=dWS3A2EAwTk
Extensive research shows that social connection is crucial for good health, but there have been no standardized metrics for assessing it.
Yaakov Aldrich
,
CC BY
Social isolation kills
. It increases your risk of death by 30% — roughly the same as
smoking cigarettes
and much worse than factors such as
obesity and sedentary living
.
Americans are living through what researchers call a
friendship recession
, spending
less time with friends than at any point
in recent history.
In 2023, the U.S. Surgeon General
declared loneliness an epidemic
. Deaths from factors like suicide, addiction and alcoholism,
referred to as deaths of despair
,
continue climbing
.
While doctors routinely check patients’ blood pressure and ask about exercise habits, they rarely assess social health.
Public health guidelines urge Americans to
eat their vegetables
, exercise for
150 minutes weekly
, sleep
seven to nine hours nightly
and drink
less than one or two alcoholic beverages per day
. But few public health bodies have addressed social connection — until now.
As scholars who focus on
public policy
and social determinants of health and
well-being
, we are part of an international team of more than 100 experts who undertook the first systematic effort to develop
evidence-based guidelines for social connection
.
These guidelines,
which are now publicly available
, aim to do more than offer advice. Elements of them are already being embedded into policies in
the Netherlands
and
the U.K
.
Our hope is that the guidelines can elevate the importance of social connection to the same level as basic public health practices such as exercising, not smoking and relying on a designated driver when you go out drinking with friends.
Social isolation increases people’s risk of death dramatically – about as much as smoking does.
The value of guidelines
Research has shown for decades that
social connection is crucial
for good health. The
World Health Organization’s constitution
, adopted in 1946, defines health as “complete physical, mental and social well-being.”
Codifying different dimensions of health into evidence-based guidelines matters because guidelines allow people to put recommendations into action. Nutrition labels help people understand what they’re eating. Exercise recommendations help people know how much movement protects their health. Blood pressure cutoffs tell both patients and clinicians when it’s time to intervene.
Guidelines also shape systems in ways people feel every day. Exercise guidelines, for example, helped motivate cities to invest in
walkable streets
and
bike lanes
, workplaces to design wellness programs, and
schools to include physical activity in curricula
.
Social health guidelines can play a similar role.
Standardized metrics for social well-being can help health care providers
identify when someone is socially isolated
, enable employers to design
workplaces that foster connection
, and give schools and
cities clearer targets for building socially supportive environments
.
They also lay the groundwork for “
social prescriptions
” — structured ways to connect people with community programs or group activities — which some health care systems are already beginning to test.
The science of connection
Beginning in the summer of 2023, our team spent more than two years developing a set of international guidelines for social health by drawing on more than
40 plain-language evidence summaries
, numerous
case studies
,
conversations with marginalized communities
, and extensive
consultation with global experts
.
What we found highlights several foundational principles of social well-being.
First, there are no universal rules for social health. There is no magic number of friends or ideal number of weekly social hours. Social needs vary widely. Both
introverts and extroverts need connection
, but they meet that need differently. A new parent’s social world is completely unlike a retiree’s. And
quality trumps quantity
: One meaningful conversation can be more nourishing than a dozen quick exchanges.
Second, technology is not the villain it’s often made out to be.
Passive scrolling can harm well-being
, but active, intentional use can strengthen bonds — whether through video calls with distant family, group chats that sustain friendships or apps that
help neighbors organize local meetups
. The key is using technology to facilitate real connection rather than replace it.
Technology can help maintain connections at a distance.
FG Trade Latin/E+ via Getty Images
Third, relationships are shaped as much by systems as by individuals. Social health isn’t just about personal effort. It emerges from local environments that make connection possible. Research shows that investments in social infrastructure –
the places and spaces where we connect
, such as libraries, parks and cafes – measurably improve well-being. And communities that have denser concentrations of such spaces have better
health outcomes after disasters
.
Finally, diverse networks matter. Strong social health includes both close relationships and “weak ties” — acquaintances, neighbors, local business staff and others you see in passing. These lighter-touch interactions offer meaningful benefits: the barista who remembers your order, a colleague you exchange a few words with, a fellow dog walker along your route.
Studies show that
weak ties provide novel information
, unexpected opportunities and a broader sense of belonging that close friends alone can’t provide. A mix of ties — deep and shallow — forms the basis of a socially healthy life.
From research to reality
Forward-thinking institutions are already experimenting with principles that underpin our guidelines.
Some workplaces
now assess social health
when making decisions about policies such as remote work or office layout, recognizing that communication norms and physical design shape how employees connect. Schools are
teaching emotional intelligence
and friendship skills as core curriculum, not extras. Cities are investing in social infrastructure — community centers, shared public spaces and plazas — that naturally bring people together.
On a personal level, the guidelines suggest a few simple shifts:
Prioritize face-to-face time.
Even short,
in-person interactions boost mood
, reduce stress and build trust.
Use technology actively, not passively.
Reach out to someone, schedule a video call or use apps to create opportunities for connection — not just to scroll.
Treat solitude as restoration, not failure.
Healthy social lives include both meaningful interaction and the downtime needed to recharge.
Build routines that create natural interaction.
Walk the same route daily, become a regular at neighborhood spots or join recurring community activities to create predictable opportunities for connection.
And most importantly, take initiative.
In a culture that treats socializing as a luxury, prioritizing connection is quietly radical.
Kiffer George Card receives funding from the Social Sciences and Humanities Research Council, The Canadian Institutes of Health Research, and the Health Research BC. He is also an affiliate of Social Health Canada and the GenWell Project.
Daniel P. Aldrich does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
