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US transportation secretary wants more civility in air travel. Not everyone is on board

By Eric November 28, 2025

As the holiday season approaches, U.S. airports are preparing for what is expected to be one of the busiest travel periods in years. However, experts are voicing concerns that a public service campaign aimed at easing travel stress is not effectively addressing the realities travelers will face. With millions of Americans anticipated to take to the skies for family gatherings and vacations, the necessity for clear communication and practical guidance has never been more critical. Despite the surge in travel demand, experts argue that the current messaging fails to resonate with the challenges posed by increased passenger volumes, long security lines, and potential flight delays.

One of the key issues highlighted by travel experts is the lack of actionable advice in the campaign. While the initiative emphasizes the importance of arriving early and staying informed, it overlooks other crucial factors such as the ongoing staffing shortages at airports and airlines, which could exacerbate delays and inefficiencies. For instance, airports like Hartsfield-Jackson in Atlanta and Los Angeles International have struggled with staffing levels, leading to longer wait times at security checkpoints. Additionally, the campaign does not adequately address the need for travelers to remain flexible and patient, as unforeseen circumstances can arise during peak travel times. Experts suggest that a more comprehensive approach, including specific strategies for navigating crowded terminals and tips for managing travel disruptions, would better equip travelers for a smoother journey.

As the holiday season looms, the travel industry must adapt its messaging to reflect the current realities of air travel. The public service campaign should not only inform travelers about expectations but also provide them with tools and resources to mitigate stress and enhance their travel experience. By prioritizing clear communication and practical advice, airports and airlines can foster a more positive atmosphere during this busy time, ultimately ensuring that the joy of holiday travel is not overshadowed by frustration and delays. With the right adjustments, the campaign could transform into a valuable resource for millions of travelers eager to reunite with loved ones this season.

https://www.youtube.com/watch?v=W5dqUHs_dyA

Experts say a public service campaign is missing the mark as US airports brace for the busiest holiday season in years.

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