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From Amazon to Zappos, the 50 best Black Friday sales to shop in 2025

By Eric November 28, 2025

As the holiday shopping season kicks off, Black Friday 2023 is set to take place on November 28, following the Thanksgiving festivities. This annual event, which traditionally marks the beginning of holiday shopping, has evolved into a month-long extravaganza of sales and discounts. Retailers across the United States are gearing up to offer significant savings both online and in-store, with many starting their promotions as early as November 20. For instance, Amazon has launched its Black Friday week deals that will run until December 1, featuring a variety of products at reduced prices, including popular items like the Apple AirPods and Kindle Paperwhite.

The scope of Black Friday has expanded beyond a single day, with many retailers participating in a broader shopping event that includes Cyber Monday, which focuses on online-exclusive deals. Major brands like Best Buy, Target, and Walmart are among those offering enticing discounts. Best Buy, for example, is promoting substantial savings on electronics, while Target has discounts on home and tech products, including significant markdowns on Apple devices. This year, shoppers can expect to find deals ranging from 40% to 70% off on various categories, including clothing, home goods, and tech gadgets. Retail giants such as Macy’s and Kohl’s are also joining the fray, providing shoppers with countless options to find the perfect gifts for their loved ones.

In addition to these well-known retailers, a plethora of brands are participating in Black Friday sales. Adidas is offering up to 60% off, while Barnes & Noble provides 50% off select books. Home improvement stores like Lowe’s and Home Depot are also slashing prices on appliances and tools, making it an excellent time for home upgrades. With such a wide array of discounts available, shoppers are encouraged to plan ahead and take advantage of early deals to maximize their savings this holiday season. Whether you’re hunting for the latest tech gadgets, fashionable clothing, or home essentials, Black Friday 2023 promises to deliver some of the best sales of the year.

https://www.youtube.com/watch?v=bGSsQzQZbWw

Black Friday is upon us! It’s a major shopping event that takes place in the United States every year on the Friday after Thanksgiving. This year,
Black Friday
is Nov. 28.
This is typically when people begin their holiday shopping season, and retailers offer huge discounts both online and in-store. However, Black Friday has grown bigger than just one day. Typically, deals will start to
appear throughout November
, especially during the week of Thanksgiving and into Cyber Monday, a day highlighting online-exclusive discounts.

SEE ALSO:

Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more

Amazon
, for example, started its Black Friday week deals on Nov. 20, and they run until Dec. 1. Many products on Amazon are being discounted right now, including rotating “Lightning Deals,” which highlight different products for a limited time.

Shop the best Amazon Black Friday deals

Apple AirPods 4

$99.99 at Amazon

Get Deal

Kindle Paperwhite

$124.99 at Amazon

Get Deal

Anker Solix C1000 Gen 2 power station

$349.00 at Amazon

Get Deal

Apple Watch SE 3 (GPS, 40mm)

$199

(save $50)

Get Deal

Roborock Saros 10R

$999.99 at Amazon

Get Deal

Ninja 5-Quart Pro Air Fryer

$79.99

(save $20)

Get Deal

We’ve gathered as many retailers as we could find that are having Black Friday sales, so you can have them all in one convenient place.
Adidas
— Up to 60% off
Amazon
— A variety of different deals off major categories like home items, kitchen tools, and tech (Nov. 20 to Dec. 1)
American Eagle
— 40% to 50% off everything
Apple
— Receive an Apple gift card with an eligible purchase
Barnes & Noble
— 50% off select books
Bath & Body Works
— Buy 3, get 4 free sitewide, plus free shipping over $50
Bear Mattress
— 35% off sitewide + free sleep accessories
Béis
— 30% off sitewide
Best Buy
— Big discounts on electronic and tech, such as TVs and headphones (Nov. 20 to 29)
B&H Photo
— Save on tech gear like laptops, cameras, TVs, and more, with limited-time doorbusters
Bose
— Up to 45% off
Brick
— Up to 30% off
Brooklinen
— 25% off best-sellers
Camp Snap
— 15% off
Design Within Reach
— Want to
save 25% on the famous Herman Miller Eames chair
? You can with DWR’s famous Black Friday sale; save 25% site-wide.
Dyson
— Save up to $600
Gardyn
— Up to $400 off with code
CYBER
Huckberry
— 
If you need gifts for men, Huckberry is the destination for brands like Patagonia, Alex Mill, Drake’s, Camp Snap, Fellow, and Arc’teryx
Home Depot
— Deals range anywhere from 20% to 40% on home improvement tools like battery kits and drills, as well as appliances like dishwashers and laundry washers (Ends Dec. 3)
JCPenney
— There are thousands of savings, including ones ranging from $5 to $50 on things like clothes, toys, and small kitchen appliances (Nov. 21 to 30). Pro tip: Check out their diamond jewelry section.
Kohl’s
— Kohl’s is offering $15 in Kohl’s Cash for every $50 spent (Ends Nov. 29)
Lego
— Special offers, gift with purchases, membership rewards
Lenovo
— Save up to 50%, shop limited-time doorbusters
Levi’s
— You can find Levi’s on sale at Amazon or shop direct, with discounts up to 50%
Lowe’s
— A variety of different savings on items like fridges, grills, and washing machines (Ends Dec. 3)
Macy’s
— You can find deals ranging from 40% to 70% off on clothing like cashmere sweaters, bedding, and fine jewelry (Ends Nov. 30)
Meta
— Get 20% off Ray-Ban Meta glasses, save up to $70 on Meta Quest 3S
Nectar
— Up to 50% off mattresses, up to 66% off bundles
Newegg
— There are savings across a bunch of tech products, including 17% off an Xbox Series X, 25% off an ASUS ROG Gaming Router, and more. (Nov. 21 to 30)
Nordstrom
— Nordstrom’s Black Friday sale is always particularly good, and you can save up to 60% on popular designer apparel, accessories, and grooming and beauty kits.
Owala
— 20% off sitewide
Piecework Puzzles
— Up to 30% off
Pop Mart
— Can you say Labubu? What about Skullpanda? Get BOGO blind boxes and free gifts with your order.
quip
— 20% off sitewide with code
PREBF20
REI
— up to 50% off
Ruggable
— Ruggable is currently having a 30% off sale on its bestselling styles
Saatva
— Save up to $525 on luxury mattresses.
Sandisk
— Save on Sandisk flash drives and portable SSD drives; get a free gift with purchases over $100
SharkNinja
— Up to 45% off, extra 10% off with code
EXTRA10
, plus free gifts with purchase
Solawave
— Buy one, get one free
Sony
— Up to 55% off
SSense
— If you love designer fashion, then you know SSense’s Black Friday sale is among the elite; score 50% discounts on the top designers in the world.
Suri
— Up to 30% off
Target
— Savings across home and tech products, up to 50% off on headphones and up to $200 off Apple devices (Nov. 23 to Dec. 1)
Therabody
— Save up to 50%
Tuft & Needle
— 35% off mattresses, 40% off accessories, up to $1,000 off bundles
Twelve South
— Up to 50% off
Walmart
— Walmart has a huge amount of items on sale, ranging from Apple AirPods to cordless vacuums, and more (Nov. 25 to Dec. 1)
Wayfair
— Up to 80% off + free shipping
Yankee Candle
— Buy 2, get 3 free sitewide
Zappos
— You can save up to 40% on shoes sitewide, including brands like Crocs and Adidas

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