We spoke to 10 millionaires about their dream holiday gifts. Their wish lists include ski gear, jewelry, and cheese clubs.

LEGO, Monopoly, Altra, Miadonna; Tyler Le/BI
We asked millionaires, founders, and CEOs what they want for the holidays.
Answers included backcountry ski setup and cheese of the month club.
Time with family was also high on their lists.
What do high-powered CEOs and millionaires have on their holiday wish lists? Like all of us, they want more quality time with family. They’re also asking for sports equipment, monthly subscriptions, and tech-empowered better sleep.
Here’s what 10 millionaires and CEOs are wishing for this year.
A Lego set (and a diamond bracelet).
Courtesy of Lego
Lauren Levy
, cofounder of clothing brand Magnetic Me, is hoping for an activity that the whole family can enjoy.
“My family is both huge Lego and art lovers, so this
Lego Van Gogh Sunflowers Set
is a gift that we can work on together and then enjoy long after,” she said.
Levy is also hoping for a higher-end gift for herself: “I am drooling over
this 20-carat diamond emerald tennis bracelet from Tamar Eagle Jewels
,” she says. “It was love at first sight, and I think I was a very good girl this year!”
A backcountry ski setup and new snowboard gear.
Courtesy of 686 and Salomon
Makena Finger Zannini
, founder and CEO of The Boutique COO, started getting into skiing at the behest of her husband. This year, she hopes for a set of backcountry skis so she can truly excel in the sport.
“Last year I rented, and the skis were way too big for me, so I fell a bunch,” Finger Zannini says. She’s wishing for
this Salomon ski set
, in the Cosmic Sky color scheme.
Finger Zannini isn’t the only one hoping to up her winter recreation game.
Aaron Nosbisch
, CEO of BRĒZ, wants new snowboard gear from
686
. Building a company “takes a lot out of you,” he says, “and making space for real play has become essential for staying balanced.”
Cheese and cookies.
Courtesy of Murray’s Cheese
Brett Heyman
, founder of Flower by Edie Parker, is hoping for a monthly gift to bring some brightness even after the holidays end.
“Winter is long, and by the end of January I’m less motivated to leave the house for fun,” she says. “I’m a big ‘of the month club’ fan. Be it fruit, wine, or my personal favorite, cheese. I was given
Murray’s
monthly cheese club many years ago by somebody who clearly knew and loved me. If my husband is reading this, I would be thrilled to receive this again.”
Shari Raymond
, founder of Milton and Goose, wants to open a shipment of
Jacques Torres Famous Chocolate Chip
Cookies.
“I’ve both given and received them in the past, and they’re always a delight,” she says. “When in doubt, a sweet treat is the perfect gift because you can share them with family and friends, or save them all for yourself — who could blame you?”
A fancy toilet.
Richard Lambert gets most of his work through Fiverr.
Courtesy of Lani Johnson
Richard Lambert
, who
made his millions
writing résumés on Fiverr, wants more time with his wife and daughter.
“Ordinary moments now will turn out to be everything,” he says.
As for a gift that can be wrapped? “I’ve always been curious about those high-tech Japanese toilets,” Lambert says.
Wide-toe-box shoes.
Courtesy of Altra Running
Sara Schiller
, cofounder of Sloomoo Institute, started long-distance running as a form of self-care. This year, she’s completed four marathons.
“This holiday season, I am hoping to get a pair of
Altra Escalante
sneakers to wear for the London Marathon this spring,” she says. “Running aside — these zero-drop, wide-toe box sneakers have changed my day-to-day look. I took the 30-day challenge of wearing them every day and never looked back. Now I just need more colors!”
A game of Monopoly.
Courtesy of Hasbro
Kim Perell
, an entrepreneur and mom of
two sets of twins
, wants to spend the holiday season “doing the simple things that don’t cost much but mean the most.” That includes a beach walk, a cozy movie night, and “a competitive
game of Monopoly
,” she said.
Better sleep, supported by tech.
Courtesy of Eight Sleep
Darren Litt
, CEO of Hiya, wants to start the new year with better sleep, supported by technology. He’s asking for a pod from
Eight Sleep
, a smart system that optimizes temperature, sleep position, and other metrics.
“It fits perfectly with how I think about health, which is easy daily habits supported by great tech,” he said.
Do-nothing days.
Courtesy of Stacey Little
Chef and cookbook author
Stacey Little
hopes to spend a few days at home with his wife and son, with “no appointments, no projects, and no travel.”
“It is easy for this whole season to go by in a blur,” he says. “A few protected days at home where we can make simple meals, eat leftovers for supper, and linger around the table without rushing anywhere feels like the best gift I could ask for. For me, that unhurried time with my family is worth more than anything wrapped up in a box.”
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