Buccellati’s Chief Executive on the House’s Future
Nicolas Luchsinger stepped into the role of CEO at Buccellati, a prestigious Italian jewelry brand renowned for its exquisite craftsmanship and rich heritage, last spring. With a deep appreciation for the brand’s legacy, Luchsinger describes Buccellati as “a quintessential Italian jeweler,” embodying the elegance and artistry that Italian artisanship represents. His appointment comes at a pivotal time for the brand, which has been navigating the complexities of a competitive luxury market while seeking to maintain its traditional values and distinctive identity.
Under Luchsinger’s leadership, Buccellati aims to blend its storied past with innovative strategies to attract a new generation of luxury consumers. Luchsinger, who has a background in luxury goods and a keen understanding of market dynamics, is focused on enhancing the brand’s global presence while preserving the artisanal techniques that have defined Buccellati for decades. For instance, the brand is known for its intricate goldsmithing and engraving techniques, which create unique textures and patterns in its jewelry. By highlighting these traditional methods in marketing campaigns, Luchsinger hopes to educate consumers about the craftsmanship behind each piece, fostering a deeper appreciation for the brand’s artistry.
In addition to emphasizing craftsmanship, Luchsinger is also exploring new avenues for growth, including expanding Buccellati’s digital presence and enhancing customer engagement through personalized experiences. This approach not only aims to attract younger clientele but also to create a sense of community around the brand. As Buccellati navigates the evolving luxury landscape, Luchsinger’s vision combines respect for the brand’s heritage with a forward-thinking mindset, ensuring that Buccellati remains a beacon of Italian luxury jewelry for years to come.
Nicolas Luchsinger took the reins at Buccellati — which he calls “a quintessential Italian jeweler” — last spring.
