Onton raises $7.5M to expand its AI-powered shopping site beyond furniture
In a bold move to redefine the shopping experience, Onton, formerly known as Deft, is revolutionizing how users interact with online retail through its innovative AI-powered image generation technology. The platform introduces an “infinite canvas” concept that allows users to visualize products in a more engaging and dynamic manner. This approach aims to streamline the decision-making process, encouraging quicker purchases by providing a more immersive and interactive shopping environment. By leveraging artificial intelligence, Onton enhances the user experience, making it not only easier but also more enjoyable for consumers to explore various products and visualize them in real-world settings.
The infinite canvas feature offers a unique shopping interface where users can manipulate images, customize products, and see them in different contexts without the limitations of traditional online shopping platforms. For instance, a customer looking to buy furniture can visualize how a new sofa would look in their living room by dragging and dropping the image onto a digital representation of their space. This capability not only aids in decision-making but also reduces the likelihood of buyer’s remorse, as customers can see exactly how their chosen items will fit into their lives before making a purchase. Moreover, Onton’s AI technology can suggest complementary products based on user preferences and previous interactions, further enhancing the shopping experience by providing personalized recommendations that align with individual tastes and needs.
As Onton embraces its new identity, the company is poised to transform the e-commerce landscape significantly. By integrating advanced technology into the shopping journey, Onton not only caters to the modern consumer’s desire for convenience but also taps into the growing trend of experiential shopping. The platform’s focus on creating an engaging and interactive environment reflects a broader shift in retail, where businesses are increasingly recognizing the importance of user experience in driving sales. With its innovative approach, Onton is not just selling products; it is creating a new paradigm for online shopping that blends technology, creativity, and customer engagement in a seamless and compelling way.
Onton, which changed its name from Deft, is giving users an infinite canvas with AI-powered image generation to nudge them toward making quicker purchase decisions.
