Celeb & Ent

Dua Lipa Makes Milan Even Cooler in New NBC Winter Olympics Ad

In a captivating trailer for the upcoming Winter Olympics, pop sensation Dua Lipa expresses her excitement with the line, “The Winter Olympics? It’s going to be so cool.” This playful remark sets the tone for what promises to be an exhilarating celebration of winter sports and global unity. Scheduled to take place in February 2026, the Winter Olympics will be hosted in Milan and Cortina d’Ampezzo, Italy, marking a significant return to the country for the games since they were last held in Turin in 2006. The choice of Italy not only highlights the nation’s rich history in winter sports but also its stunning alpine landscapes, which will serve as a breathtaking backdrop for the events.

Dua Lipa’s involvement in the promotional campaign underscores the Olympics’ commitment to engaging younger audiences through contemporary culture. The trailer showcases a blend of thrilling winter sports, including skiing, snowboarding, and figure skating, all set to a vibrant soundtrack that reflects the energy of the games. The inclusion of popular artists like Dua Lipa aims to bridge the gap between traditional sports and modern entertainment, making the Olympics more appealing to a diverse demographic. This approach is particularly crucial as the event seeks to recover from the challenges posed by the COVID-19 pandemic, which affected the Tokyo 2020 Summer Olympics and altered how global audiences engage with such events.

As the Winter Olympics draws near, anticipation is building not just for the athletic competitions but also for the cultural festivities surrounding the games. The event promises to be a showcase of talent, resilience, and international camaraderie, with athletes from around the world coming together to compete at the highest level. With Dua Lipa leading the charge in promoting the games, fans can expect a vibrant blend of sports and entertainment, making the 2026 Winter Olympics an event that transcends mere competition and celebrates the spirit of unity and joy that sports can bring. As excitement grows, the world awaits to see how this iconic event will unfold, promising unforgettable moments both on and off the slopes.