I asked ChatGPT and Gemini to tell me what my job will look like in 5 years. Here’s what they told me.
In a rapidly evolving job market influenced by artificial intelligence (AI), consulting firm EY is leading the charge by equipping its employees with an innovative AI tool as part of its internal training program, AI Now 2.0. This initiative allows employees to assess how their roles may transform due to AI advancements. By answering questions about their daily responsibilities and deliverables, employees can upload their insights to EYQ, an AI-driven tool akin to ChatGPT. The tool then analyzes these inputs to provide personalized insights on the skills and knowledge necessary for future success. This proactive approach is especially crucial for professional services firms like EY, which face immense pressure to adapt to AI’s capabilities while re-evaluating traditional pricing models and service offerings.
Inspired by EY’s initiative, a reporter from Business Insider sought to understand how AI might reshape their own role in journalism over the next five years. Utilizing both ChatGPT and Gemini, two advanced AI models, the reporter prompted them to act as organizational strategists to predict changes in their job. ChatGPT predicted that AI would increasingly handle tasks such as information gathering and drafting, allowing reporters to focus on nuanced storytelling and insights that AI cannot replicate. Conversely, Gemini offered a more comprehensive analysis, emphasizing the need for journalists to enhance their secure sourcing skills in light of corporate surveillance enabled by AI tools. Both models agreed that while AI could streamline certain processes, the essence of journalism—critical thinking, ethical supervision, and contextual understanding—remains irreplaceable.
Ultimately, the exploration revealed that while AI tools can significantly enhance efficiency in journalism, they also necessitate a shift in skill sets and ethical considerations. The reporter’s exercise underscored the importance of adapting to technological advancements and staying vigilant about the evolving landscape of both journalism and consulting. As AI continues to transform industries, professionals must embrace lifelong learning and adaptability to thrive in their respective fields.
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In five years’ time, our jobs will look different because of AI.
The consulting firm EY has given its employees an AI tool to help them anticipate what will change.
I wondered if ChatGPT or Gemini could do the same for me as a reporter.
A leader at the Big Four firm EY recently told me that the firm has
introduced an AI tool
to help their employees navigate the uncertainty around jobs that the new technology is creating.
It’s part of an internal training program known as AI Now 2.0, which prompts EY employees to answer a series of questions about their job, day-to-day responsibilities, and overall deliverables.
They upload the answers to EYQ, the firm’s internal ChatGPT-like tool, and it generates an analysis of how their current role might change because of the impact of AI. The goal is to help them identify the
skills, knowledge, and abilities
they might need in the future.
Most industries are facing AI-triggered upheaval, but professional services firms are in
a particularly tight spot
.
Consultants are the experts that other businesses turn to for advice, meaning the pressure is on to make AI work internally. While it presents opportunities, AI is also forcing firms to reconsider
long-held pricing models
, talent structures, and the services they offer.
Newsrooms are just as exposed to AI’s unpredictability and opportunity.
Inspired by EY, I wanted to see if AI could predict how my job as a reporter will change over the next five years.
My prompts
I told both chatbots to act like “an organizational strategist,” programming them to respond like someone who has done expert research on the possible impact that AI will have on my job rather than provide chatty advice.
I described myself as a ”
reporter for Business Insider
” who covers the Big Four professional services firms and workplace culture, and listed some of my key job responsibilities.
Then I asked for a future role analysis, asking the chatbots to highlight only the most significant changes.
ChatGPT
ChatGPT predicted
that AI will increasingly take on tasks like structural drafting, information-gathering, and generating background context in stories. It said there will be a suite of “built-in extras” to support the publishing process in real time, like smart templates and pulling up older coverage immediately.
With tools at my disposal to help speed up the reporting process, my edge as a reporter will come from providing “leaked memos, off-the-record sentiment, organizational politics, and nuanced interpretations that AI cannot surface on its own,” according to ChatGPT.
A screenshot of ChatGPTs response to my prompt.
Polly Thompson/ ChatGPT
I pushed
ChatGPT
a bit more, asking what new knowledge and skills I’d need to succeed as AI changes my industry, and how I could mitigate some of the key ethical and legal risks.
It told me to develop AI fluency by learning to prompt effectively, evaluate AI outputs critically, and use analytics to flag stories earlier.
On ethics, the big takeaway was essentially: don’t trust AI outputs, and you’ll be fine — a reassuring conclusion that also neatly undermined my entire experiment.
But ChatGPT had a message of encouragement: If I follow its upskilling guidelines and evolve with the tools, then my
future job will not be threatened by AI
.
“Your role sits at the intersection of access + judgment + context — areas where AI consistently falls short,” the tool told me.
Gemini
Gemini’s response
to my initial prompt was more impressive, if a little overwhelming.
The tool produced a 3400-word strategy document for me titled “The Alogorithmic Nexus: A Future Role Analysis for the Business Insider Big Four Reporter in the era of Generative AI.”
Perhaps the deep analysis should have been unsurprising given that Google launched the latest update to its AI model, Gemini 3, this month
to rave reviews
.
Gemini said that AI’s “primary impact” will be undermining reporters’ ability to get scoops, as companies develop AI systems for corporate surveillance and secrets detection. Journalists need an “immediate upgrade in secure sourcing tradecraft,” it warned.
This suggestion was surprising to me, as typically reporters avoid using any digital footprint a company could monitor when talking to employees — see
Business Insider’s guide here
. I’m not sure how AI would change that.
A screenshot of a table created by Gemini highlighting how core journalistic tasks will change.
Polly Thompson/ Gemini
Like ChatGPT, Gemini said AI tools will help augment the research and writing process, and that I’ll spend less time drafting and more time on verification.
On skills, Gemini gave me more detailed advice, suggesting I
develop RAG literacy
to improve my algorithmic research and use AI tools like
Reality Defender
to support digital verification.
Google’s tool was more cautious about my future outlook, saying that my job security is not guaranteed by simply adopting AI.
“Your future value depends on shifting your function from a content creator to an ethical supervisor and veracity gatekeeper over all information,” Gemini said.
A helpful exercise
Simon Brown, global learning and development leader at EY, told me that EY’s tool “helps to show and bring to life in a totally relevant way where AI might be able to help them.”
My test wasn’t exactly lab-grade science — I haven’t seen the responses that EY’s tool generates, or the prompts and programming behind it. What AI means for the future of journalism versus
consulting
are two very different questions.
Overall, the results didn’t tell me that much I don’t already know.
New AI tools can boost my efficiency, and verification and source-building — which have always been essential skills in journalism — are evolving alongside AI. But it was a helpful exercise to actively think about the future, and a reminder to spend time exploring what’s out there.
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