Everything to know about Amazon Black Friday 2025: Official dates, best deals, ad highlights
As the Black Friday shopping season kicks into high gear, Amazon is at the forefront with an array of enticing deals that are sure to attract savvy shoppers. The retail giant’s Black Friday sale commenced on November 20 and will continue through November 28, transitioning into Cyber Monday deals starting November 29. This year, Amazon is offering significant discounts across various categories, from electronics to home appliances, making it an excellent time for consumers to snag holiday gifts at reduced prices. Notably, Amazon’s approach differs from traditional retailers like Walmart and Target, as it operates entirely online, allowing customers to shop from the comfort of their homes—perfect for those still recovering from Thanksgiving feasts.
Among the standout deals, shoppers can find the Sony WH-1000XM5 headphones for $248, offering a savings of $151.99, along with a $30 Amazon credit using code SONYX30. The Amazon Kindle is available for $79.99, saving buyers $30 off its regular price. Other impressive discounts include the Anker Solix C1000 power station at $349 (a $450 discount), and the Amazon 65-inch QLED Mini-LED 4K Fire TV for $894.99, saving $195. Additionally, Amazon is highlighting deals on popular brands, such as up to 55% off select Shark home products and Ninja kitchen appliances, and up to 50% off Amazon devices, including the Fire TV Stick and Echo Dot Max.
Amazon’s Black Friday event is packed with deals that not only match but often beat previous price lows seen during Prime Day. As shoppers navigate through the myriad of offers, it’s advisable to utilize price tracking tools like CamelCamelCamel to ensure they are getting the best value for their purchases. With discounts reaching up to 80% on Kindle books and significant savings on toys and electronics, Amazon’s Black Friday sale is a treasure trove for early holiday shoppers looking to maximize their budgets in a time of rising costs. Whether you are on the hunt for the latest tech gadgets or holiday gifts for loved ones, Amazon’s deals present an opportunity to save big this season.
Black Friday
season is in full swing and
Amazon
is already showing off with its epic deals. If your inbox is giving you hives from the influx of deals from every retailer, we’re breaking down all of the details of Amazon’s sale for you below — from when the sale starts and ends to what deals are worth adding to your cart.
Amazon Black Friday deals at a glance:
Sony WH-1000XM5 Headphones
$248
(save $151.99 + get $30 Amazon credit with code SONYX30)
Get Deal
Amazon Kindle
$79.99
(save $30)
Get Deal
Anker Solix C1000 Gen 2
$349
(save $450)
Get Deal
Ninja Slushi
$269.99
(save $100)
Get Deal
Sony ULT Field 5
$194.95
(save $155.04)
Get Deal
Amazon 65-inch QLED Mini-LED 4K Fire TV
$894.99
(save $195)
Get Deal
Black Friday is one of, if not
the
biggest shopping event of the year. What used to be a single day on the Friday after Thanksgiving has turned into a full-blown season that starts far before the holiday itself and extends through December. But we’re not complaining. Having more time to sort out your finances and shop for less is a blessing in a time when everything is outrageously expensive.
Unlike its major competitors
Walmart
,
Best Buy
, and
Target
,
Amazon
doesn’t have a physical storefront where you can wait in line to score doorbuster deals. And yet, it typically ends up having the best prices of every retailer regardless of it being online only. And honestly, nothing beats shopping from your couch with a turkey hangover on Black Friday.
Here’s everything you need to know about the Amazon Black Friday 2025 sale, including the best deals already live.
When is Amazon’s Black Friday sale?
The mega-retailer’s
Black Friday
sale kicked off early on Thursday, Nov. 20 and will run through the end of the day Friday, Nov. 28 with plenty of deals on offer throughout. The banners will then switch over from Black Friday to Cyber Monday language on Saturday, Nov. 29 (yes,
Amazon does do Cyber Monday
as well) and the
Cyber Monday sale
will run through Monday, Dec. 1.
Best Amazon Black Friday ad highlights
Amazon doesn’t release a traditional
Black Friday ad
like its competitors. Instead, it announces its plans for Black Friday in the form of a
press release
— and then proceeds to drop some of the best deals of the season when the time comes.
Officially, these are the categories Amazon highlighted in its press release, but it doesn’t even include some of the top deals we’ve seen thus far (read on to shop those). Regardless, here’s what Amazon’s ad highlights include for its Black Friday sale:
Up to 55% off select home products from Shark and kitchen appliances from Ninja
Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles
Up to 50% off electronics from JBL and Canon
Up to 45% off Bose audio
Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more
Up to 40% on select floorcare from Bissell and iRobot
Up to 40% off home entertainment from Hisense, TCL, and LG
Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf
Up to 35% on select Samsung and Google products
Up to 80% off Kindle books and up to 65% off physical books
SEE ALSO:
The 40 best Christmas gifts for the 2025 holiday season, hand-picked by our product reviewers
Best Black Friday deals at Amazon
Amazon’s Black Friday event is always packed with deals that range from today’s best tech to kitchen appliances to toys all the kids want under the tree this year. This year is no different — we’re already seeing record-low prices, beating or at least matching previous lows that we usually see during Prime Day events. We’ve rounded up some of the best deals we’ve seen at Amazon for Black Friday 2025 below, but be sure to follow along with
our shopping team’s full coverage
for a wider range of products.
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Credit: Sony
Sony WH-1000XM5 headphones
$248
at Amazon
$399.99
Save $151.99
+ get $30 Amazon credit with code SONYX30
Get Deal
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Credit: Amazon
Amazon Kindle
$79.99
at Amazon
$109.99
Save $30
Get Deal
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Credit: Anker
Anker Solix C1000 power station
$349
at Amazon
$799
Save $450
Get Deal
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Credit: Amazon
Amazon 65-inch QLED Mini-LED 4K Fire TV
$894.99
at Amazon
$1,089.99
Save $195
Get Deal
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Credit: Amazon
Kindle Unlimited
get 3 months for $0.99 (save $34.98)
Get Deal
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Credit: Amazon
Audible Premium Plus
$0.99/month for 3 months + $20 Audible credit
Get Deal
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Credit: Sony
Sony ULT Field 5
$194.95
at Amazon
$349.99
Save $155.04
Get Deal
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Credit: Ninja
Ninja Slushi
$269.99
$369.99
Save $100
Get Deal
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Credit: Insignia
Insignia 75-inch QF QLED 4K Fire TV
$399.99
at Amazon
$649.99
Save $250
Get Deal
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Credit: Roborock
Roborock Saros 10R
$999.99
at Amazon
$1,599.99
Save $600
Get Deal
Price check before you buy
SEE ALSO:
Best Buy’s early Black Friday deals are live. As a shopping reporter, here’s what I would buy now.
On first glance, a deal might look great, but it’s worth a few extra seconds of research. To confirm you’re actually getting a good deal, head to
Camelcamelcamel
to check on a product’s price history. Just copy the Amazon URL into the price tracker and you’ll get full stats. On occasion, Amazon can make a deal look better than it actually is by inflating the list price. On the flip side, we’ve also seen Amazon post the list price as something lower than the recommended MSRP which can spell an awesome deal for Amazon shoppers.
