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US Tech & AI

Vinted blocks ‘sickening’ sexually explicit ads

By Eric November 26, 2025

In a recent development that has sparked discussions about content moderation and the responsibilities of online marketplaces, a popular e-commerce platform took decisive action by removing advertisements that featured a controversial video. The decision came after a user reported that the video depicted a pornographic scene, raising concerns about the appropriateness of content shared on the platform. This incident underscores the ongoing challenges faced by digital marketplaces in balancing user-generated content with community standards and legal obligations.

The video in question was part of a series of advertisements aimed at promoting various products. However, the user’s complaint highlighted a significant issue: the blurred lines between acceptable advertising content and explicit material. In response to the report, the marketplace promptly reviewed the advertisement and deemed it in violation of their content policies, leading to its removal. This action reflects the platform’s commitment to maintaining a safe and respectful environment for all users, as well as its adherence to legal standards regarding adult content. Such measures are crucial in an age where online platforms are under increasing scrutiny for how they handle sensitive content.

This incident also raises broader questions about the effectiveness of content moderation systems in place at online marketplaces. With millions of advertisements being posted daily, the challenge of identifying and removing inappropriate content is monumental. Furthermore, it highlights the importance of user vigilance in reporting issues and the role of automated systems versus human oversight in ensuring compliance with community guidelines. As digital spaces continue to evolve, the need for robust policies and responsive moderation practices becomes ever more critical to foster a safe online shopping experience.

The online marketplace removed adverts which included a video a user said depicted a pornographic scene.

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