Cody Simpson Dives Into Surf Lifesaving Campaign
Cody Simpson, the multifaceted Australian pop star and elite swimmer, is making waves this summer with his latest initiative aimed at enhancing beach safety in Australia. As the face of the Beach Passport PSA, launched in collaboration with Surf Life Saving Australia (SLSA) and Qantas, Simpson is advocating for ocean safety awareness among beachgoers. The Beach Passport is an online training resource designed to educate Australians about safe practices in the water, and it has already seen impressive engagement, with over 37,000 participants completing the training in its inaugural season. “Growing up on the Gold Coast, the beach has always been my second home,” Simpson remarked, highlighting the critical role surf lifesavers play in ensuring safety along Australia’s famed coastlines.
The SLSA, boasting over 198,000 members and more than 300 affiliated clubs, is recognized as the largest volunteer movement of its kind globally. Established in 1907, the organization has a rich history of saving lives, with surf lifesavers having rescued over 715,000 individuals since its inception. Simpson, a lifelong member of the Northcliffe Surf Club, embodies the spirit of this initiative. His commitment to surf lifesaving is evident, as he has been an active volunteer and has firsthand experience with the importance of beach safety. His participation in the Beach Passport campaign underscores his dedication to the cause and his desire to empower others with knowledge that could potentially save lives this summer.
In addition to his advocacy work, Simpson is also navigating his journey as a swimmer and artist. While he recently fell short of qualifying for the 2024 Paris Olympics in the individual 100m butterfly and freestyle events, he has channeled his energy into creative projects. This includes the release of his first children’s book, *The Sea In Me*, which reflects his passion for the ocean and its preservation. Furthermore, Simpson is the founder of the eco-friendly fashion brand Prince Neptune, further showcasing his commitment to sustainability and the environment. With a blend of artistic expression and a focus on safety, Cody Simpson continues to inspire Australians to embrace the beach responsibly while pursuing his diverse passions.
Cody Simpson
: pop star, elite swimmer, life saver.
The Australian artist and allrounder hopes to make a splash with his latest project, a campaign that encourages Australians to become ocean-safe before they dive in this summer.
Simpson, who earned a Billboard 200 top 10 album with
Surfers Paradise
, is the face of the Beach Passport PSA, which launched a year ago through
Surf Life Saving Australia
(SLSA) and the national airline Qantas.
The beach safety exercise is a complimentary online training resource that, in its first season, organizers say, was completed by more than 37,000 beachgoers.
“Growing up on the Gold Coast, the beach has always been my second home and surf lifesavers are the unsung heroes who keep us all safe,” says Simpson in a statement.
The Beach Passport, he continues, “only takes 15 minutes and will give you the knowledge that could save your life or someone else’s this summer season.”
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With over 198,000 members and more than 300 affiliated clubs, according to its latest data, SLSA is said to be the largest volunteer movement of its kind in the world.
The not-for-profit was established in 1907, with a mission to keep Aussies safe in the water, a national pastime in these warmer months. Since formation, more than 715,000 people have been rescued by its surf lifesavers.
Simpson has been a dedicated Surf Life Saving volunteer and member of his local surf club, Northcliffe Surf Club, since childhood, and he’s a medalist in a major competitive swimming, having collected gold as part of the Australian men’s 4x100m freestyle relay team at the
2022 Commonwealth Games
.
He came up short in his bid to qualify for the individual 100m butterfly and freestyle events for the 2024 Paris Olympics, but turned his disappointment into creativity with the publication of his first-ever kid’s book, titled
The Sea In Me
, and the tease of “exciting projects.” He’s also behind the
eco-friendly fashion brand
Prince Neptune.
