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Business

Nudge, nudge: an interview with Richard Thaler

By Eric November 26, 2025

In this week’s episode of our podcast, we dive deep into the intricate world of markets, the economy, and business, featuring insights from a distinguished Nobel Prize-winning behavioral economist. This expert sheds light on how human behavior influences economic decisions, challenging traditional economic theories that often assume rational decision-making. By integrating psychological insights into economic models, the economist reveals how biases, emotions, and social factors play pivotal roles in shaping market outcomes.

One of the key highlights from the conversation is the discussion on the concept of “loss aversion,” which suggests that people tend to prefer avoiding losses over acquiring equivalent gains. This principle not only affects individual investment choices but also has broader implications for market trends and consumer behavior. For example, during economic downturns, the fear of loss can lead to panic selling, further exacerbating market volatility. The economist also touches on the impact of social influences on consumer behavior, illustrating how trends can spread rapidly through social networks, often leading to irrational market bubbles or crashes.

Listeners will gain a deeper understanding of the psychological underpinnings that drive economic phenomena, as well as practical insights into how businesses can better navigate these complexities. The episode encourages us to rethink our approach to economic policies and business strategies by acknowledging the human element in economic decision-making. With engaging anecdotes and real-world examples, this episode not only informs but also challenges our perceptions of how markets operate, making it a must-listen for anyone interested in the intersection of psychology and economics.

Our podcast on markets, the economy and business. This week, we hear from the Nobel-winning behavioural economist

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