A24, Barnes & Noble Partner On Branded In-Store Spaces For Indie Studio’s Books, Movies, Merch
In an exciting collaboration, indie film powerhouse A24 has partnered with Barnes & Noble to launch the A24 Shop Experience, a unique retail initiative that brings the essence of A24’s storytelling to the shelves of one of America’s largest bookstore chains. Kicking off this week, the project will debut in nine select Barnes & Noble locations, including flagship stores in major cities like New York and Los Angeles. The A24 Shop Experience features a custom-designed, branded space that showcases merchandise inspired by A24’s acclaimed films, allowing fans to immerse themselves in the studio’s distinctive aesthetic while browsing a curated selection of books and film-related products.
This partnership marks a significant step in blending the realms of literature and cinema, creating a space where fans can engage with their favorite A24 films in a tangible way. The curated areas will include items such as exclusive merchandise, art prints, and even themed books that resonate with the narratives of A24’s diverse film catalog, which includes hits like “Moonlight,” “Hereditary,” and “Everything Everywhere All at Once.” The activation aims to foster a community of film enthusiasts and book lovers alike, with plans for expansion into additional Barnes & Noble locations in 2026. This innovative approach not only enhances the shopping experience but also reflects the growing trend of experiential retail, where consumers seek more than just products—they crave unique experiences that connect them to the stories they love.
As the A24 Shop Experience rolls out, it represents a novel way for independent film to reach wider audiences, bridging the gap between cinema and literature. By creating a dedicated space within bookstores, A24 is not only promoting its films but also encouraging a culture of storytelling that transcends mediums. With the potential for future collaborations and expansions, this initiative could pave the way for more creative partnerships between film studios and retail spaces, ultimately enriching the cultural landscape for fans and consumers alike.
EXCLUSIVE: A24 and Barnes & Noble have teamed up for the A24 Shop Experience, a dedicated area bringing the indie studio’s storytelling to some of the giant chain’s leading stores. Starting this week, nine bookstores will feature a custom-designed, branded space curated by A24 with more locations to launch in 2026. It’s an unusual activation […]
