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Carney says trade talks with Trump to resume ‘when it matters’

By Eric November 25, 2025

In a significant turn of events, trade negotiations between the United States and Canada faced a setback when former President Donald Trump expressed his displeasure over an anti-tariff advertisement that aired in Ontario. The advertisement, which featured a nostalgic portrayal of former President Ronald Reagan, aimed to highlight the negative impacts of tariffs on both Canadian and American economies. However, Trump viewed the ad as a direct affront to his administration’s trade policies, leading to a breakdown in discussions that were intended to strengthen economic ties between the two neighboring countries.

The advertisement, produced by a coalition of Canadian businesses and advocacy groups, sought to remind viewers of Reagan’s pro-free trade stance, contrasting it with the current tariffs imposed by the Trump administration. This campaign was part of a broader effort to rally public opinion against the tariffs, which have been criticized for their potential to disrupt supply chains and raise prices for consumers. Trump’s reaction was swift and pointed; he took to social media to condemn the ad, calling it “disgraceful” and accusing Canada of disrespecting American leadership. This incident underscores the fragility of international relations, particularly in the context of trade, where public sentiment and political rhetoric can significantly influence negotiations.

As the two countries navigate the complexities of their economic partnership, this incident serves as a reminder of the delicate balance between diplomacy and domestic politics. The trade talks were initially aimed at addressing longstanding issues such as agricultural exports, automotive tariffs, and intellectual property rights. However, the fallout from this advertisement illustrates how quickly negotiations can be derailed by perceived slights, ultimately impacting not just the economies of the U.S. and Canada, but also their cooperative efforts on broader global trade issues. With both nations heavily reliant on each other for trade—Canada being the largest foreign supplier of goods to the U.S.—the implications of such disruptions could be far-reaching, affecting everything from job markets to consumer prices on both sides of the border.

https://www.youtube.com/watch?v=huWgW0bgQy4

Trade talks between the two neighbours were derailed when Trump took offence at an anti-tariff advertisement featuring Ronald Reagan aired in Ontario.

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