The 30+ best Black Friday Apple deals: Record-low prices on MacBooks and $69 AirPods
As Black Friday approaches, Apple enthusiasts can look forward to some of the best deals of the year on a variety of products. While Apple itself typically offers modest discounts, third-party retailers like Amazon, Walmart, and Best Buy are stepping up with significant price cuts that make this shopping holiday an ideal time to purchase Apple devices. For example, the Apple AirTag is available for just $17.97, saving buyers over 38% from its regular price. This compact Bluetooth tracker is perfect for iPhone users looking for a practical stocking stuffer, making it an excellent deal for those getting a head start on holiday shopping.
In addition to the AirTag, other notable discounts include the Apple AirPods 4, priced at $69—down from $129, marking a remarkable $60 savings. These earbuds are known for their comfortable fit and solid battery life, making them a great gift or personal treat. For those interested in wearables, the Apple Watch Series 10 (GPS + cellular) is now available for $249, a staggering $250 off its original price, making it as affordable as the WiFi-only version. Meanwhile, the 11-inch Apple iPad, equipped with the A16 chip and 128GB of storage, is priced at $279, down from $349, offering a $70 discount.
For those in the market for laptops, the 13-inch MacBook Air with M4 chip, 16GB of RAM, and a 256GB SSD is now available for $749, a $250 savings that makes it an attractive option for students and professionals alike. With these deals and more, this Black Friday is shaping up to be one of the best times to invest in Apple products. As the holiday season progresses, these offers are expected to be updated, so it’s wise to keep an eye on the latest discounts to snag the best deals before they sell out.
The best Black Friday Apple deals at a glance:
Best AirTag deal
Apple AirTag
$17.97
(save $11.03)
Get Deal
Best AirPods deal
Apple AirPods 4
$69
(save $60)
Get Deal
Best Apple Watch deal
Apple Watch Series 10 (GPS + cellular, 42mm)
$249
(save $250)
Get Deal
Best iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$279
(save $70)
Get Deal
Best MacBook deal
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
(save $250)
Get Deal
Black Friday
is easily the best time to buy
Apple
products, and even though the shopping holiday is still a few days out, the deals are already pretty great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest discounts. (Apple’s 2025 Black Friday deal is just its usual
free gift card promo
.)
For the best selection of Apple deals, head to
Amazon
: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like
Best Buy
,
Walmart
, and
Target
were matching some, but not all of its offers.
SEE ALSO:
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on last year’s
Apple Watch Series 10
with cellular connectivity (now 50% off), the 2022
Apple Watch SE 2
(now 36% off), and the three-year-old
AirPods Pro 2
(now 44% off). They’re anywhere from $40 to $200 cheaper than the newest models.
We’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
Apple AirTag
$17.97
at Amazon
$29
Save $11.03
Get Deal at Amazon
Get Deal at Walmart
Get Deal at Best Buy
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50
stocking stuffer
for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
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Credit: Apple
Apple AirTag (4-pack)
$64.98
at Amazon
$99
Save $34.02
Get Deal
Best Black Friday AirPods deal
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Credit: Apple
Apple AirPods 4
$60
at Amazon
$129
Save $69
Get Deal
Why we like it
Apple’s
most affordable earbuds
have a five-hour battery life, a
one-size-fits-most design
, and support for Siri head gestures. The non-ANC pair are only $69 at
Amazon
,
Walmart
, and
Target
this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
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Credit: Apple
Apple AirPods 4 with ANC
$99.99
at Amazon
$179
Save $79.01
Get Deal
Apple AirPods Pro 3
$219.99
at Walmart
$249
Save $29.01
Get Deal at Walmart
Get Deal at Amazon
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Credit: Apple
Apple AirPods Pro 2
$139
at Walmart
$249
Save $110
Get Deal
Apple AirPods Max (USB-C)
$429.99
at Walmart
$888.08
Save $458.09
Get Deal at Walmart
Get Deal at Best Buy
Get Deal at Amazon
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Credit: Apple
Apple EarPods (USB-C)
$13.32
at Amazon
$19
Save $5.68
Get Deal
Best Black Friday Apple Watch deal
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Credit: Apple
Apple Watch Series 10 (GPS + cellular, 42mm)
$249
at Walmart
$499
Save $250
Get Deal
Why we like it
Apple’s
previous-gen flagship wearable
has a thin, lightweight design and supports the latest watchOS features like Sleep Score. The model with cellular connectivity is now the same price as the
WiFi-only version
at Walmart. At just $249 (or half off), it’s a bargain.
More Apple Watch deals
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Credit: Apple
Apple Watch Series 10 (GPS, 46mm)
$279
at Walmart
$429
Save $150
Get Deal
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Credit: Amazon
Apple Watch Ultra 2 (GPS + Celllular, 49mm)
$599
at Amazon
$799
Save $200
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS, 42mm)
$349.99
at Amazon and Walmart
$399
Save $49.01
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS + cellular, 42mm)
$449
at Amazon and Walmart
$499
Save $50
Get Deal
Apple Watch SE, 3rd Gen (GPS, 40mm)
$199
at Amazon
$249
Save $50
Get Deal at Amazon
Get Deal at Walmart
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Credit: Apple
Apple Watch SE, 3rd Gen (GPS + cellular, 40mm)
$249.99
at Amazon and Walmart
$299
Save $49.01
Get Deal
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Apple Watch SE, 2nd Gen (GPS, 40mm)
$159.99
at Walmart
$249
Save $89.01
Get Deal
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Credit: Apple
Apple Watch SE, 2nd Gen (GPS + cellular, 40mm)
$189
at Walmart
$299
Save $110
Get Deal
Best Black Friday iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$274
at Amazon
$349
Save $75
Get Deal at Amazon
Get Deal at Best Buy
Get Deal at Walmart
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our
reviewer called it
“a real steal” at its usual sticker price of $349, but you’ll pay just $279 if you buy it from
Amazon
,
Best Buy
, or
Walmart
this Black Friday. That’s its lowest price ever.
More iPad deals
Apple iPad, 10.9-inch (A16, WiFi + cellular, 128GB)
$429
at Amazon
$499
Save $70
Get Deal at Amazon
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Credit: Apple
Apple iPad Air, 11-inch (M3, WiFi, 128GB
$449
at Amazon and Best Buy
$599
Save $150
Get Deal
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Credit: Apple
Apple iPad Air, 13-inch (M3, WiFi, 128GB)
$649
at Amazon and Best Buy
$799
Save $150
Get Deal
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Credit: Apple
Apple iPad Pro, 11-inch (M5, WiFi, 256GB)
$899
at Amazon, Best Buy, and Walmart
$999
Save $100
Get Deal
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Credit: Apple
Apple iPad Pro, 13-inch (M5, WiFi, 256GB)
$1,199
at Amazon, Best Buy, and Walmart
$1,299
Save $100
Get Deal
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Credit: Apple
Apple iPad mini (A17 Pro, WiFi, 128GB)
$399
at Amazon and Best Buy
$499
Save $100
Get Deal
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Credit: Apple
Apple iPad mini (A17 Pro, WiFi + cellular, 128GB)
$549
at Amazon and Best Buy
$649
Save $100
Get Deal
Best Black Friday MacBook deal
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Credit: Apple
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
at Amazon and Best Buy
$999
Save $250
Get Deal
Why we like it
Fast, pretty, and portable, the
13-inch M4 MacBook Air
is our favorite
MacBook for students
. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD)
$949
at Amazon
$1,199
Save $250
Get Deal at Amazon
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Credit: Apple
Apple MacBook Pro, 14-inch (M5, 16GB RAM, 512GB SSD)
$1,441.64
at Amazon
$1,599
Save $157.36
Get Deal
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Credit: Apple
Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD)
$1,749
at Amazon
$1,999
Save $250
Get Deal
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Credit: Apple
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD)
$2,189
at Amazon
$2,499
Save $310
Get Deal
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Credit: Apple
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD)
$2,799
at Amazon and Best Buy
$3,199
Save $400
Get Deal
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Credit: Apple
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD
$3,063.84
at Amazon
$3,499
Save $435.16
Get Deal
Mac deals
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Credit: Apple
Apple Mac mini (M4, 16GB RAM, 256GB SSD)
$479
at Amazon and Best Buy
$599
Save $120
Get Deal
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Credit: Apple
Apple Mac mini (M4 Pro, 24GB RAM, 512GB SSD)
$1,199
at Amazon
$1,399
Save $200
Get Deal
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Credit: Apple
Apple iMac (M4 with 8-core CPU and 8-core GPU, 16GB RAM, 256GB SSD)
$1,149
at Amazon and Best Buy
$1,299
Save $150
Get Deal
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Credit: Apple
Apple iMac (M4 with 10-core CPU and 10-core GPU, 16GB RAM, 256GB SSD)
$1,349
at Amazon and Best Buy
$1,499
Save $150
Get Deal
Even more Apple deals
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Credit: Apple
$100 Apple gift card
Target Circle members get a free $15 Target gift card with $100 Apple gift card purchase
Get Deal
