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US Tech & AI

Those Viral Photos of Elon and Zuck Are AI. But Google Launched a New Way to Check for Fakes

By Eric November 25, 2025

In a world increasingly concerned with authenticity and copyright, the use of watermarks has become a crucial tool for protecting digital content. The article “The Watermark is Invisible to the Naked Eye. Here’s How to Find It” delves into the fascinating technology behind invisible watermarks, which serve as a safeguard for creators and brands alike. Unlike traditional watermarks that are visibly stamped on images or documents, these advanced markings are embedded within the digital file itself, rendering them undetectable during casual observation. This innovation is particularly significant in industries like photography, art, and publishing, where the unauthorized use of content can lead to substantial financial losses.

The article explains that invisible watermarks work by altering the digital file’s data in a way that is imperceptible to the human eye but can be detected using specialized software. For instance, a digital image might contain a unique pattern or code that can reveal the identity of the owner or the terms of use, ensuring that even if the image is shared without permission, the original creator can still be traced. This technology is not only beneficial for protecting intellectual property but also plays a vital role in combating piracy and ensuring that creators receive proper credit and compensation for their work. The article provides examples of companies and artists who have successfully implemented invisible watermarks to safeguard their content, illustrating the effectiveness of this technology in real-world scenarios.

Moreover, the article highlights the growing importance of such protective measures in the digital age, where content can be easily copied and disseminated across various platforms. As social media and online sharing continue to evolve, the need for robust methods of maintaining ownership and control over digital assets becomes paramount. By employing invisible watermarks, creators can maintain the integrity of their work while also deterring potential infringers. In conclusion, the article not only sheds light on the mechanics of invisible watermarks but also emphasizes their significance in fostering a fair and respectful digital environment, encouraging creators to take proactive steps in protecting their invaluable contributions.

The watermark is invisible to the naked eye. Here’s how to find it.

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