Firm that propelled Mamdani to victory in NY looks to unseat House GOP members in PA
The Fight Agency, the campaign firm that propelled Mayor-elect Zohran Mamdani to victory in New York City, is now shifting its focus to vulnerable Republican incumbents across the country, particularly in Pennsylvania. With their sights set on House Representatives Rob Bresnahan and Ryan Mackenzie, the agency aims to leverage the progressive themes that defined Mamdani’s campaign, such as affordability and housing. The Fight Agency, comprised of a six-member team with a track record of over 300 successful elections, emphasizes the urgent need to address economic challenges faced by American families. Their messaging resonates with voters who feel left behind by an economy that has failed to deliver for the middle class, stating, “If the next forty years are like the last forty years, the American middle class will disappear.”
As the 2026 midterms approach, the balance of power in the House of Representatives hangs by a thread, with Republicans holding only a three-seat majority. Pennsylvania, a critical battleground state, features five competitive Republican-held districts that could potentially flip. The Fight Agency is backing Paige Cognetti, a former mayor of Scranton, in her bid to unseat Bresnahan, who narrowly won his seat in 2024 by just 1.6 percentage points. Cognetti’s campaign video emphasizes a commitment to standing against a Washington that neglects working people, while the Fight Agency’s involvement highlights their strategic approach to grassroots campaigning. Similarly, the agency is supporting Bob Brooks in his challenge against Mackenzie, who won by a mere percentage point in the previous election. Brooks’s campaign focuses on confronting the influence of billionaires and corporations in politics, echoing the sentiments of many voters frustrated with the current political landscape.
The Fight Agency is known for its innovative and engaging campaign strategies, having previously produced content that blends humor with political messaging, such as a playful video mimicking “The Bachelor” where Mamdani humorously asks, “New York, will you accept this rose?” Their history includes collaborations with progressive figures like Senator Bernie Sanders and Senator John Fetterman, showcasing their commitment to supporting candidates who challenge the status quo. As they embark on this new campaign cycle, the Fight Agency’s approach reflects a broader trend of progressive Democrats rallying around candidates who prioritize the needs of working families and strive to reshape the political narrative in battleground states like Pennsylvania. With the stakes high and the potential for significant shifts in congressional control, the Fight Agency’s efforts could play a pivotal role in the upcoming elections.
The campaign firm that helped Mayor-elect
Zohran Mamdani
spread his message in New York City is now turning its focus to vulnerable Republicans across the country.
Among other races, the firm has set its sights on defeating two vulnerable House Republicans in
Pennsylvania:
Reps. Rob Bresnahan and Ryan Mackenzie.
Fight Agency — a six-man crew with experience in over 300 winning elections — focuses on many of the issues Mamdani made a fixture of his campaign, like affordability and housing.
“If you’re doing everything right but finding it harder and harder to get by, you’re not alone. We know a simple truth about American life: the economy is not delivering enough for enough people. If the next forty years are like the last forty years, the American middle class will disappear,” the firm states on its website.
REPUBLICANS TARGET 2 KEY DEMOCRATIC RACES WITH MAMDANI CONNECTION STRATEGY
The balance of power in the
House of Representatives
is in a precarious position ahead of the 2026 midterms. With Republicans holding just a three-seat majority, even one or two key losses for Republicans could cut the legs out from under the GOP’s control over the chamber. Pennsylvania — home to both Bresnahan and Mackenzie — also makes up a key battleground state with several competitive districts.
According
to the Cook Political Report, the state has five competitive Republican-held districts all projected to be a five-point contest or less.
In that struggle, the Fight Agency’s leaders have come to the support of Paige Cognetti, a former mayor of Scranton, Pa., who is running to unseat Bresnahan. Bresnahan, a freshman lawmaker, won election to Congress in 2024 by just 1.6 percentage points.
“We can stand tall against a Washington that takes advantage of working people and makes it work for us,” Cognetti said in her launch video.
Rebecca Katz, the Fight Agency’s strategist for the election of Sen. Ruben Gallego, D-Ariz., reposted Cognetti’s campaign ad
in a post to X
.
“If you can, pls chip in a few bucks and let’s get someone who cares about people in Congress,” Rebecca Katz wrote.Â
Cognetti, the former mayor, has also highlighted the firm’s other work, saying she was “proud to know these folks” in
a repost
showcasing the agency’s past campaigns.
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Like in Cognetti’s campaign, the Fight Agency team is also supporting Bob Brooks and his race against Republican incumbent Ryan Mackenzie in Pennsylvania. Mackenzie won election by a single percentage point in the last cycle.
“The biggest problem we face is a Washington that burns working people,” Brooks said in his campaign
launch video.
“I’m running for Congress in one of the closest districts to take on the billionaires and big corporations holding us back.”Â
Morris Katz, the firm’s lead on the Mamdani campaign, reposted Cognetti’s launch video alongside Fight Agency’s main account. Brooks has returned the favor, reposting Fight Agency’s productions in a Maine Senate race.Â
SCOOP: HOUSE REPUBLICANS LINK MAYOR-ELECT MAMDANI TO VULNERABLE CONGRESSIONAL DEMOCRATS
With Mamdani, the firm helped produce lighthearted content with a brighter, more comedic edge. In one video, the firm mimicked the style of “The Bachelor,” the TV romance show known for its match-making drama.
“New York, will you accept this rose?” Mamdani asked
in the video
.
In the past, the firm has supported Democrat candidates away from the mainstream of the party, gravitating towards either more progressive candidates or candidates with an unconventional streak.
Besides Mamdani, some of Fight Agency’s previous partners include Sen. Bernie Sanders,’ I-Vt., bid for president and Sen. John Fetterman’s 2021 campaign.Â
Today, some of their more high-profile current candidates include Maine Democratic Senate candidate Graham Platner and Nebraska Senate hopeful Dan Osborn, both featured prominently on the firm’s website.
Fight Agency did not respond to a request for comment.
