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Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more

By Eric November 25, 2025

Black Friday, once marked by chaotic lines and frenzied shoppers at brick-and-mortar stores, has evolved into a more civilized and accessible shopping experience, largely driven by the rise of online shopping. Gone are the days when Americans would rush to Walmarts and Targets right after Thanksgiving dinner, eager to snag the best deals. Nowadays, many retailers, including giants like Amazon and Best Buy, have shifted their strategies, launching Black Friday sales weeks in advance of the holiday. This year, for instance, Amazon kicked off its Black Friday promotions on Thursday, while Best Buy unveiled a plethora of enticing doorbuster deals on Friday, signaling that the shopping season is already in full swing.

Mashable is on the frontline of this shopping extravaganza, providing live updates on the latest sales and standout deals. Early reports indicate significant discounts on popular items, with flagship products like Sony’s noise-cancelling headphones and Apple laptops seeing remarkable price drops. For example, the Sony WH-1000XM4 headphones are now available for just $159, a savings of $190, while the 13-inch Apple MacBook Air (M4) can be purchased for $749, saving shoppers $250. Other notable deals include the Samsung 55-inch The Frame 4K QLED Smart TV for $897.99 (a $300 discount) and the Apple AirTag for a mere $17.99. These early offers highlight not just the convenience of online shopping but also the breadth of discounts available across various categories, from tech gadgets to home appliances.

As we look ahead, Black Friday 2025 is set for November 28, followed closely by Cyber Week starting December 1. With many retailers already rolling out sales, shoppers are encouraged to stay vigilant and check back frequently for updates on new promotions and inventory changes. Whether you’re hunting for the perfect gift or treating yourself, the early Black Friday deals provide ample opportunity to snag great products at unbeatable prices.

https://www.youtube.com/watch?v=IsLiBMalRCw

Once upon a time, Americans lined up in droves outside Walmarts and Targets, still full from Thanksgiving dinner, so they could be first in the door. Thankfully, these frenzied
Black Friday
free-for-alls are a relic of a bygone era. Now, not only can you order all of the
best Black Friday deals
online, but for the past few years, retailers have also been launching their Black Friday sales weeks in advance of Thanksgiving.
Case in point:
Amazon officially launched its Black Friday sales on Thursday, and Best Buy dropped a ton of new doorbuster deals on Friday.
So, ready or not, Black Friday is already here. You can tell because Mashable is once again working around the clock to bring you live updates on all of the latest sales, standout deals, price drops, and inventory updates. Already, we’ve spied record discounts on flagship noise-cancelling headphones, Apple laptops and tablets, Dyson appliances, and some of the year’s
most popular tech gifts
.
Check out the top early deals so far, and keep scrolling for the full schedule of events and the latest live updates and news from the Mashable shopping team.

Top Black Friday Deals at a glance:

The best headphones deal

Sony WH-1000XM4 Noise-Cancelling Headphones

$159

(save $190)

Get Deal

Best Earuds Deal

Apple AirPods 4

$79.99

(save $49.01)

Get Deal

Best Deal Under $25

Apple AirTag

$17.99

(save $11.01)

Get Deal

Best TV Under $1,000

Samsung 55-inch The Frame LS03F 4K QLED Smart TV

$897.99

(save $300)

Get Deal

Best TV Under $500

Hisense 65-inch E6 Cinema Series QLED 4K Smart Fire TV

$349.99

(save $200)

Get Deal

Best Amazon Device Deal

New Amazon Echo Dot Max

$89.99

(save $10)

Get Deal

Best Apple laptop deal

13-inch Apple MacBook Air (M4)

$749

(save $250)

Get Deal

Best Beauty Deal

Dyson Supersonic with three attachments

$299.99

(save $150)

Get Deal

Stocking Stuffer Deal

Orastone Electric Hand Warmers

$17.99

(save $12)

Get Deal

Best Smartwatch Deal

Nothing CMF Watch 3 Pro

$79

(save $20)

Get Deal

Remember: Black Friday 2025 takes place on Friday, Nov. 28, and is quickly followed by Cyber Week, which starts on Monday, Dec. 1. However, you can already shop plenty of sales at all the major online retailers. If you want to be the first to know when new sales go online, then keep checking back as we provide live updates on the shopping festivities.

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