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A Thanksgiving dilemma — stay with family or pay $150 for a hotel room?

By Eric November 23, 2025

The travel industry has seen a significant increase in costs over the past few years, with an overall rise of approximately 20% since 2019. This surge can be attributed to a confluence of factors that have reshaped the landscape of travel, including the lingering effects of the COVID-19 pandemic, rising fuel prices, and inflationary pressures. Airfare, in particular, has been a major contributor to this increase, with many airlines adjusting their pricing strategies in response to fluctuating demand and operational costs. For instance, travelers have reported average ticket prices soaring to levels not seen before, making budget-friendly trips a challenge for many.

In addition to airfare, ancillary costs associated with travel—such as hotel accommodations, rental cars, and dining—have also seen notable increases. According to recent data, hotel prices have jumped significantly, with many travelers experiencing a 15-30% rise in nightly rates compared to pre-pandemic levels. Rental car prices have similarly escalated, driven by a shortage of vehicles and increased demand as travel restrictions have eased. This combination of higher airfare and elevated costs for accommodations and services means that travelers now need to budget more carefully than ever before. For example, a family planning a summer vacation might find that their total expenses are much higher than anticipated, prompting them to reconsider their destinations or trip duration.

As the travel industry continues to adapt to these economic changes, experts suggest that travelers should remain vigilant and flexible in their planning. Booking in advance, comparing prices across different platforms, and being open to alternative travel dates or destinations can help mitigate some of the financial strain. Moreover, understanding the factors driving these price increases can empower travelers to make informed decisions and seek out the best deals available. The rise in travel costs serves as a reminder of the evolving dynamics within the industry and the importance of strategic planning in navigating this new travel landscape.

The overall cost of travel has risen roughly 20% since 2019, including airfare and other costs.

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