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Are you not being entertained? The decline of the open-play goal

By Eric November 23, 2025

In the current football season, a noticeable decline in open-play goals has emerged as a significant trend, prompting analysis from BBC Sport. Open-play goals, which are scored during the run of play rather than from set pieces like corners or free-kicks, have traditionally been a hallmark of dynamic attacking football. However, statistics reveal that teams are finding it increasingly challenging to convert opportunities into open-play goals. This decline has sparked discussions among analysts, coaches, and fans alike, as it raises questions about the evolving nature of the game and the strategies employed by teams.

Several factors contribute to this trend. One key reason is the heightened emphasis on defensive organization and tactical discipline among teams. Many clubs are prioritizing solid defensive structures, often deploying multiple players behind the ball to thwart attacking plays. This shift towards a more cautious approach has made it harder for attackers to penetrate defenses and find scoring opportunities during open play. For instance, teams like Burnley and Sheffield United have showcased this defensive mindset, often leading to a lower scoring rate in matches. Additionally, the rise of data analytics in football has enabled teams to better understand opponents’ attacking patterns, allowing them to devise more effective strategies to neutralize threats.

Moreover, the decline in open-play goals could also be attributed to the increasing prevalence of set-piece goals, which have become a focal point for many teams. Clubs are investing more in training for set-piece situations, recognizing them as valuable scoring opportunities. As a result, we are witnessing a shift in where goals are coming from, with teams capitalizing on free-kicks and corners more than ever before. This trend is exemplified by clubs like Manchester City and Liverpool, who have effectively integrated set-piece strategies into their overall game plan. The combination of enhanced defensive tactics and a focus on set-pieces has led to a more structured and sometimes less free-flowing style of play, ultimately impacting the number of goals scored from open play this season.

As the season progresses, it will be intriguing to see whether teams can adapt their approaches to rekindle the excitement of open-play scoring or if the trend toward defensive solidity and set-piece efficiency will continue to dominate the landscape of football. Fans and analysts alike are keenly observing these developments, as they could redefine strategies and expectations in the beautiful game.

Open-play goals have been on the decline this season and BBC Sport takes a closer look at the trend.

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