Cal Thomas: Republicans are failing to communicate
In a thought-provoking analysis, the article draws parallels between the iconic line from the 1967 film “Cool Hand Luke” and the current communication gap between the Trump administration, Republicans in Congress, and younger voters. While the GOP boasts significant achievements, such as stricter border control, increased deportations of undocumented immigrants, and tax reductions, these successes have failed to resonate with a younger generation increasingly attracted to socialist ideals. The recent election of democratic socialist Zohran Mamdani as Mayor of New York City exemplifies this trend, highlighting a disconnect that stems from differing life experiences and perspectives across generations.
The article posits that younger Americans, particularly those born after 9/11, have lived relatively sheltered lives, lacking firsthand experiences of historical events that shaped older generations. This generational divide contributes to an entitlement mentality, where younger voters prioritize immediate affordability over the long-term implications of economic policies. For instance, despite a notable decrease in gas prices and the recent decline in grocery costs, the younger demographic remains largely unaware of these improvements, focusing instead on the narrative of rising costs under the Biden administration. The author argues that Republicans must rethink their communication strategies to effectively convey their accomplishments, suggesting targeted advertising that highlights tangible benefits like lower food prices and gas costs compared to previous years.
To bridge this communication gap, the article emphasizes the need for the GOP to shift from a defensive posture to a more proactive approach in sharing their successes. It suggests that Republicans should consistently remind voters of the economic challenges posed by liberal policies, using concrete examples from states like Oregon and cities like New York to illustrate the failures of socialism. By presenting relatable, everyday scenarios that showcase the positive impacts of Republican policies, the party can better engage younger voters and counteract the prevailing narrative that favors socialist ideologies. Ultimately, the article calls for a concerted effort to articulate these truths more effectively, making the case that the party’s achievements are not only relevant but also beneficial for the future of all Americans.
https://www.youtube.com/watch?v=bnPtDCSUf5o
In the 1967 film “Cool Hand Luke,” the “Captain” says to Luke (Paul Newman) “What we’ve got here is a failure to communicate.”
The same could be said of the Trump administration and Republicans in Congress. While they have much to brag about – from a closed border, the deportation of undocumented immigrants andÂ
lower taxes
– it’s not getting through to especially a younger generation that seems enamored with socialism as we’ve recently seen with the election of democratic socialist Mayor-elect Zohran Mamdani in New York City and the disastrous result of that economic philosophy inÂ
Oregon
.
The generational divide means that younger people have not experienced what older generations have experienced. An example: My wife and I are the same age. We have family members who were in the military. We like the same music and recall the threat of nuclear war with the Soviet Union which was part of the Cold War. When we speak of such things we understand each other.
Younger people, especially those born after 9/11, know nothing of our experiences, nor have they similar experiences of their own. They have led what we used to call “sheltered lives,” which has created in them an entitlement mentality. When we try to tell them why socialism doesn’t work, they seem to care only about “affordability.”Â
Gas prices
 are down since the Biden administration (now averagingÂ
$3
 per gallon, butÂ
$4.73
 on average in California as of April 2025). I went grocery shopping last week and found prices have dropped on such basics as eggs, milk and bread.
Since January 2021, overall prices rose $22.7 percent, but wages rose only $21.8 percent. Inflation hit a record high ofÂ
9.1 percent
 in June, 2022. Inflation wasÂ
3 percent
 for the 12 months ending in September 2025, according to theÂ
Bureau of Labor Statistics
.
Why is this not getting through? Part of it has to do with the failure to acknowledge these facts by the media, which never hesitate to blame Republicans when prices go up and the government closes. But a lot of the failure by Republicans to get through to younger voters is because they are speaking a different language.
Were I a consultant for the GOP I would develop several ads. One would show two women grocery shopping with a list that has in one column the prices of food during the Biden administration and the prices now. One woman says to the other “Look how the price of eggs has dropped. That’s not what we are hearing on the news.” Another ad would feature a woman filling up her car and telling her liberal, college-age son, “$3 a gallon is cheaper than it was five years ago under Biden.”
People have more options than ever when it comes to where to live, work and what to buy. If the rent or housing prices are too high, one can always move to a place with no state taxes, cheaper food and gas and less expensive housing.
Republicans should get off defense (and the Epstein files ) and note how everything was more expensive under Biden. The cost of health insurance escalated because of subsidies created by “Obamacare.” Cheaper health insurance is available through independent organizations like Medi-Share and Samaritan’s Purse.
These and other truths that prove things are getting better because of Republican policies, should be hammered home every day. It should also be repeated that if Democrats return to power, the public can look to the recent past, the present inÂ
Oregon
 and the likely future in New York to see how liberal policies have failed.
It shouldn’t be that difficult to communicate.
Readers may email Cal Thomas atÂ
tcaeditors@tribpub.com
. Look for Cal Thomas’ latest book “A Watchman in the Night: What I’ve Seen Over 50 Years Reporting on America” (HumanixBooks).
