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Business

Nudge, nudge: an interview with Richard Thaler

By Eric November 23, 2025

In this week’s episode of our podcast, we delve into the fascinating world of markets, the economy, and business through the insightful lens of Nobel Prize-winning behavioral economist, Richard Thaler. Known for his groundbreaking work in the field of behavioral economics, Thaler discusses how human psychology influences economic decision-making, challenging traditional economic theories that assume rational behavior. His contributions, particularly the concept of “nudging,” have reshaped our understanding of consumer behavior and policy-making.

Thaler explains how small changes in the way choices are presented can significantly impact people’s decisions, from retirement savings to health choices. For instance, he cites the success of automatic enrollment in pension plans, which has led to increased savings rates among employees who might otherwise opt out. This simple adjustment illustrates how understanding human behavior can lead to better economic outcomes. Throughout the episode, Thaler also addresses the implications of behavioral economics in the current economic landscape, particularly in light of recent global events such as the pandemic and inflationary pressures. His insights provide a valuable framework for understanding consumer confidence and spending patterns, emphasizing the importance of considering psychological factors in economic policy.

Listeners will find Thaler’s engaging storytelling and real-world examples both enlightening and applicable to everyday life. By highlighting the intersection of economics and psychology, this episode not only broadens our understanding of market dynamics but also empowers individuals and policymakers to make informed decisions that align with human behavior. As we navigate an increasingly complex economic environment, Thaler’s expertise serves as a crucial reminder of the power of behavioral insights in crafting effective strategies for businesses and governments alike. Tune in to gain a deeper appreciation of how our decisions shape the economy and to learn practical tips on how to make better choices in our personal and professional lives.

Our podcast on markets, the economy and business. This week, we hear from the Nobel-winning behavioural economist

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