Cal Thomas: Republicans are failing to communicate
In a thought-provoking commentary reminiscent of the famous line from the 1967 film “Cool Hand Luke,” the author draws parallels between the communication failures of the Trump administration and the disconnect between Republican policies and the younger generation’s preferences for socialism. Despite notable accomplishments such as stricter border controls, increased deportations of undocumented immigrants, and tax cuts, these successes seem to resonate little with younger voters. This demographic, exemplified by the recent election of democratic socialist Mayor-elect Zohran Mamdani in New York City, often appears more focused on affordability and immediate economic relief than on the historical lessons of socialism’s failures, as evidenced by the economic struggles in states like Oregon.
The commentary highlights a significant generational divide, noting that many younger individuals, particularly those born after 9/11, lack the shared experiences and historical context that shape older generations’ perspectives on economic policies. The author argues that this disconnect has fostered an entitlement mentality among younger voters, who are less inclined to heed warnings about the pitfalls of socialism. For instance, while gas prices have recently decreased and grocery costs have stabilized, the narrative around inflation and economic recovery remains muddled. The article cites statistics showing that while overall prices rose significantly since January 2021, the media often fails to adequately communicate the positive changes occurring under Republican leadership, such as the drop in gas prices and food costs.
To bridge this communication gap, the author suggests that the GOP needs to adopt a more proactive messaging strategy. By creating relatable advertisements that highlight the tangible benefits of Republican policies—such as lower grocery prices and affordable gas—Republicans can better engage younger voters. The commentary emphasizes the importance of framing these discussions in a way that resonates with younger audiences, who prioritize affordability and economic stability. Ultimately, the author posits that if Republicans can effectively communicate their successes and the failures of liberal policies, they may be able to sway younger voters and reshape the political landscape. This call to action underscores the need for a clear and compelling narrative, one that connects historical context with current realities, to foster a better understanding of the implications of different economic philosophies.
https://www.youtube.com/watch?v=bnPtDCSUf5o
In the 1967 film “Cool Hand Luke,” the “Captain” says to Luke (Paul Newman) “What we’ve got here is a failure to communicate.”
The same could be said of the Trump administration and Republicans in Congress. While they have much to brag about – from a closed border, the deportation of undocumented immigrants and
lower taxes
– it’s not getting through to especially a younger generation that seems enamored with socialism as we’ve recently seen with the election of democratic socialist Mayor-elect Zohran Mamdani in New York City and the disastrous result of that economic philosophy in
Oregon
.
The generational divide means that younger people have not experienced what older generations have experienced. An example: My wife and I are the same age. We have family members who were in the military. We like the same music and recall the threat of nuclear war with the Soviet Union which was part of the Cold War. When we speak of such things we understand each other.
Younger people, especially those born after 9/11, know nothing of our experiences, nor have they similar experiences of their own. They have led what we used to call “sheltered lives,” which has created in them an entitlement mentality. When we try to tell them why socialism doesn’t work, they seem to care only about “affordability.”
Gas prices
are down since the Biden administration (now averaging
$3
per gallon, but
$4.73
on average in California as of April 2025). I went grocery shopping last week and found prices have dropped on such basics as eggs, milk and bread.
Since January 2021, overall prices rose $22.7 percent, but wages rose only $21.8 percent. Inflation hit a record high of
9.1 percent
in June, 2022. Inflation was
3 percent
for the 12 months ending in September 2025, according to the
Bureau of Labor Statistics
.
Why is this not getting through? Part of it has to do with the failure to acknowledge these facts by the media, which never hesitate to blame Republicans when prices go up and the government closes. But a lot of the failure by Republicans to get through to younger voters is because they are speaking a different language.
Were I a consultant for the GOP I would develop several ads. One would show two women grocery shopping with a list that has in one column the prices of food during the Biden administration and the prices now. One woman says to the other “Look how the price of eggs has dropped. That’s not what we are hearing on the news.” Another ad would feature a woman filling up her car and telling her liberal, college-age son, “$3 a gallon is cheaper than it was five years ago under Biden.”
People have more options than ever when it comes to where to live, work and what to buy. If the rent or housing prices are too high, one can always move to a place with no state taxes, cheaper food and gas and less expensive housing.
Republicans should get off defense (and the Epstein files ) and note how everything was more expensive under Biden. The cost of health insurance escalated because of subsidies created by “Obamacare.” Cheaper health insurance is available through independent organizations like Medi-Share and Samaritan’s Purse.
These and other truths that prove things are getting better because of Republican policies, should be hammered home every day. It should also be repeated that if Democrats return to power, the public can look to the recent past, the present in
Oregon
and the likely future in New York to see how liberal policies have failed.
It shouldn’t be that difficult to communicate.
Readers may email Cal Thomas at
tcaeditors@tribpub.com
. Look for Cal Thomas’ latest book “A Watchman in the Night: What I’ve Seen Over 50 Years Reporting on America” (HumanixBooks).
