LISTEN: UTA’s Blair Kohan and Jason Heyman Have a Deep Conversation About the Business of Comedy: ‘If You Don’t Build It, They Won’t Come’
In a recent episode of Variety’s podcast, UTA board members Blair Kohan and Jason Heyman delved into the evolving landscape of comedy in the wake of the COVID-19 pandemic. Their discussion illuminated how the pandemic has reshaped not only the creative processes of comedians but also the business side of comedy projects. Kohan and Heyman noted that while some comedians have thrived by adapting their content for virtual platforms, others have struggled with the transition, highlighting a significant divide in the industry. For instance, many comedians initially found success through online performances and social media engagement, which allowed them to reach wider audiences from the safety of their homes. However, as live performances began to return, the challenge of re-engaging audiences in person became apparent, with some comedians experiencing a disconnect after months of virtual interaction.
The conversation also touched on the broader implications of these changes for the comedy industry. Kohan and Heyman emphasized the importance of innovation and flexibility in navigating the new normal. They discussed how streaming platforms have become a crucial avenue for comedians, allowing for the production of specials that cater to diverse audiences. The duo pointed to successful examples of comedians who have leveraged these platforms to not only maintain their fan base but also expand it. However, they also acknowledged the difficulties faced by emerging comedians who may lack the same resources or visibility in a crowded digital space.
Overall, the podcast episode serves as a poignant reminder of the resilience of the comedy industry, illustrating how comedians are continually adapting to the shifting landscape. Kohan and Heyman’s insights provide a valuable perspective on the challenges and opportunities that lie ahead, emphasizing that while the pandemic has disrupted traditional comedic formats, it has also opened doors for creativity and new business models. As the industry continues to evolve, the ability to pivot and innovate will be key for comedians looking to thrive in this transformed environment.
The work of being a comedian and fielding comedy projects hasn’t been the same since the pandemic — in good and not-so-good ways. That’s one of many takeaways from a deep conversation about the business of comedy with Blair Kohan and Jason Heyman, UTA board members and partners, featured on the latest episode of Variety‘s […]
