Did you know Apple launched a new product today? Get the Hikawa Phone Grip.
Apple has recently unveiled its latest innovation in mobile accessories: the limited edition Hikawa Phone Grip & Stand, a MagSafe-compatible accessory that transforms your iPhone into a piece of modern art. This collaboration with Los Angeles designer Bailey Hikawa is more than just a trendy gadget; it embodies a commitment to accessibility and functionality. Hikawa is renowned for her vibrant, abstract iPhone cases that resemble playful shapes like amoebas and melting gummy bears, which have captured the attention of social media influencers and design aficionados alike. However, Hikawa’s approach is rooted in a deeper purpose—creating products that not only look good but also enhance usability for individuals with varying degrees of motor skills and grip strength.
The Hikawa Phone Grip & Stand is designed to provide ergonomic support, reducing hand fatigue and improving grip for all users, including those with disabilities. The accessory can be easily attached and detached from the iPhone, allowing for seamless use in both vertical and horizontal orientations. Hikawa’s design process was informed by direct feedback from users with disabilities, ensuring that the grip’s shape and texture cater to a wide range of needs. In an interview with ELLE Decor, Hikawa emphasized her commitment to inclusivity, stating, “This is the beginning of many more offerings for all kinds of bodies.” This focus on accessibility aligns with Apple’s ongoing dedication to improving its products for users with disabilities, a mission that has been underway for 40 years and is reflected in their recent enhancements across devices and software.
The Hikawa Phone Grip & Stand is now available for purchase at $69.95, offered in two exclusive colors—Chartreuse and Crater—through the U.S. Apple Online Store. As Apple continues to celebrate its legacy of accessibility, the launch of this innovative accessory not only showcases the intersection of art and technology but also reinforces the importance of designing products that are inclusive and functional for all users. With this initiative, Apple and Hikawa are paving the way for future innovations that prioritize accessibility, making technology more approachable and enjoyable for everyone.
https://www.youtube.com/watch?v=0Mc2M49XKLE
Can’t stop thinking about the
iPhone sock bag
? Apple has even more modern art in store for you.
The company just launched its new,
limited edition Hikawa Phone Grip & Stand
, a MagSafe compatible accessory that turns your phone into a handheld sculpture.
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The case is a collaboration with Bailey Hikawa, a Los Angeles-based designer known for her line of colorful, abstract iPhone cases that look like hand-sized amoebas or melting gummy bears. You’ve probably seen Hikawa’s cases pop up on your
TikTok FYP
or appear in the
hands of influencers
, but what you may not know is that Hikawa’s design ethos isn’t just about trendiness, but accessibility too.
To that end, Hikawa’s iPhone accessories are more than aesthetically fascinating (no offense, sock bag); they serve a purpose, offering creative means of hand support that can help reduce fatigue and improve your grip.
Credit: Apple
Apple’s Hikawa phone grip was designed with those principles in mind, but with additional accessibility considerations for users with various degrees of motor skills, muscle strength, and grip tension — and those who don’t use their hands to navigate the iPhone. The silicone accessory can be used vertically or horizontally and snaps on and off of the device in one fluid motion, so it’s easier to add onto your device compared to Hikawa’s line of cases.
In an interview with
ELLE Decor
, Hikawa explained that she didn’t start out to design accessible phone accessories, but that feedback from customers with disabilities showed her that there was more than just artistic merit to her business. For the exclusive Apple grip, she specifically interviewed iPhone users with a wide range of disabilities to inform the new accessory’s shape and texture.
“This is the beginning of many more offerings for all kinds of bodies,” she told the publication.
This year also marks 40 years since Apple first launched accessibility initiatives across its company and devices, which the tech giant has been celebrating with a series of
new accessibility features and upgrades
, including new App Store labels, Braille Access, and upgrades to tools like Head Tracking, Live Listen, Live Captions, and Personal Voice.
The grip is on sale now and retails for $69.95. It comes in two colors: Chartreuse and Crater, exclusive to the U.S. Apple Online Store.
