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US Tech & AI

Amazon is almost giving away the Fire TV Stick 4K Select ahead of Black Friday

By Eric November 19, 2025

As of November 18, Amazon is offering an incredible deal on the Fire TV Stick 4K Select, slashing the price to just $9.99 for select customers with the coupon code STREAM4K. This represents a staggering 75% discount off its regular price of $39.99, marking the lowest price ever for this popular streaming device. While the coupon is limited to certain customers—creating a bit of exclusivity around the deal—those who can access it are in for a treat. Without the coupon, the Fire TV Stick 4K Select is still available at a reduced price of $21.99, which is a solid deal but pales in comparison to the $10 offer.

The Fire TV Stick 4K Select, which launched this fall as part of Amazon’s latest lineup, boasts impressive features that make it a worthwhile addition to any home entertainment system. It supports vibrant 4K streaming with HDR10+ capabilities, ensuring a stunning visual experience. The device runs on Amazon’s new Vega operating system, which is designed to be ultra-responsive and fast, enhancing user experience. Moreover, its plug-and-play design makes setup a breeze. Future updates will expand its functionality, adding support for Alexa+, Xbox Game Pass, Amazon Luna, Amazon Kids+, and NordVPN, further increasing its appeal. With such a low price point, this early Black Friday deal is hard to resist for anyone looking to upgrade their streaming capabilities.

SAVE $30
: As of Nov. 18, the
Amazon Fire TV Stick 4K Select
is only $9.99 for select customers with the on-page coupon code STREAM4K at Amazon. That’s 75% off its list price and its lowest price ever.

Opens in a new window

Credit: Amazon

Amazon Fire TV Stick 4K Select

$9.99

at Amazon

$39.99

Save $30

with on-page coupon code STREAM4K

Get Deal

If a streaming stick is on your shopping list, there’s no reason to wait for
Black Friday
to grab one.
Amazon
is practically giving away its new Fire TV Stick 4K Select.
As of Nov. 18, the
Fire TV Stick 4K Select
is down to just $9.99 at Amazon for select customers with the on-page coupon code STREAM4K. That’s 75% off its list price of $39.99 and its lowest price ever by a landslide. Without the coupon code, it’s still a pretty solid deal at $21.99, but $10 for a 4K streaming stick is honestly outrageous.
Unfortunately, the coupon code seems to only be available for select customers. Several members of Mashable’s shopping team are able to see the code, while a few others can’t. We’re unsure how Amazon goes about selecting which customers are eligible, but congrats if you’re one of Amazon’s favorites.

You can find the coupon code underneath the pricing details at Amazon if you’re one of the lucky ones.

Credit: Screenshot: Amazon

The Fire TV 4K Select launched this fall as part of
Amazon’s newest Fire TV lineup
. Whether or not we really needed another Fire TV Stick in general is debatable, but at this
wildly low early Black Friday price
, we’re certainly not complaining. Amazon calls it the “most affordable 4K streaming stick yet.” It offers vibrant 4K quality with HDR10+ support and a new operating system called Vega that is ultra-responsive and fast. Its plug-and-play design is the same as every other Fire TV Stick, and it will soon offer support for Alexa+, Xbox Game Pass, Amazon Luna, Amazon Kids+, and NordVPN.

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