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Il Makiage parent Oddity takes aim at Hims with new telehealth skincare platform Methodiq

By Eric November 19, 2025

Oddity, a company known for its innovative approach in the beauty and wellness sector, is making a significant leap into the realm of medical skincare with the launch of its new telehealth platform, Methodiq. This strategic move aligns with Oddity’s ongoing investments in biotechnology and computer vision, aiming to create personalized skincare solutions that cater to individual needs. By leveraging advanced technology, Methodiq seeks to bridge the gap between traditional skincare practices and modern medical insights, offering users a more tailored approach to their skin health.

Methodiq is designed to provide users with access to a range of skincare services, including virtual consultations with dermatologists and personalized treatment plans that utilize cutting-edge algorithms. The platform emphasizes the importance of understanding one’s unique skin profile, which is assessed through a combination of user input and advanced imaging technologies. This integration of biotech and computer vision not only enhances the accuracy of skin assessments but also allows for the development of bespoke skincare regimens that can address specific concerns such as acne, aging, and pigmentation issues. By utilizing data-driven insights, Methodiq aims to empower consumers to take control of their skincare journey, ultimately leading to better outcomes and satisfaction.

In a market that is increasingly leaning towards personalized health solutions, Oddity’s Methodiq stands out by combining the convenience of telehealth with the latest advancements in skincare technology. This initiative not only positions Oddity as a forward-thinking player in the skincare industry but also highlights the growing trend of digital health platforms that prioritize individualized care. As consumers become more informed and discerning about their skincare choices, Methodiq’s innovative approach could set a new standard for how skincare is perceived and delivered, potentially transforming the landscape of medical skincare services.

Oddity is branching into medical skincare with a new telehealth platform Methodiq, which blends the retailer’s investments into biotech and computer vision.

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