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Tim Cook’s time at Apple could be coming to an end, report says

By Eric November 18, 2025

The financial landscape of Apple is poised for a significant transformation, as recent reports suggest that CEO Tim Cook may be preparing to step down in 2026. According to the Financial Times, this potential transition isn’t driven by any performance-related issues; rather, Apple is experiencing a promising outlook, with expectations to break sales records this holiday season. Cook has been at the helm of Apple since 2011, taking over after the death of co-founder Steve Jobs. Under his leadership, Apple has navigated through various challenges and has seen substantial growth, solidifying its position as a tech giant.

As speculation mounts regarding Cook’s successor, John Ternus, Apple’s Senior Vice President of Hardware Engineering, emerges as a frontrunner. Ternus, who has been with Apple since 2001, is increasingly taking center stage at major events, such as the recent unveiling of the new iPhone Air. His visibility suggests that he is being groomed for future leadership. Despite the buzz, sources, including Bloomberg’s Mark Gurman, indicate that there are no immediate signs of Cook’s departure. If a transition were to occur, it is anticipated to happen after Apple’s earnings report in January 2026, which will reflect the company’s performance during the lucrative holiday season. This timeline would allow for a smooth leadership change ahead of key events like the Worldwide Developers Conference (WWDC) in June.

The potential departure of Cook marks the end of an era for Apple, as he has been instrumental in the company’s evolution over the past decade and a half. His leadership style and strategic decisions have not only maintained but also expanded Apple’s influence in the tech industry. As the company prepares for this possible transition, it underscores the importance of succession planning in sustaining its legacy and continuing innovation. The tech world will be watching closely as Apple navigates this pivotal moment in its history.

The end of an era is coming in 2026 for
Apple
– maybe?
According to a new report from the
Financial Times
, Apple is currently making plans for Tim Cook to step down as CEO. And it could be happening next year.
Apple’s plans are not related to performance issues or any sort of negative outlook for the company, according to the outlet’s sources. In fact, Apple is expecting to break sales records this holiday season.

SEE ALSO:

Apple expects record sales for the holidays

Cook has been CEO of Apple for nearly a decade and a half and led the company during one of its most trying times. He took over the position after Apple founder Steve Jobs stepped down as CEO in August 2011 due to medical reasons. Jobs died in October of that year. 
John Ternus, Apple’s Senior Vice President of Hardware Engineers, is considered the likely favorite to take over the reins from Cook. However, no final decision of a new Apple CEO has been made. Ternus has been with the company since 2001 and would be the same age, 50, as Cook was when he became CEO 14 years ago. 
Ternus has been more visible as of late at the Apple keynote events, potentially being prepared to eventually step in as CEO. He most recently introduced the
new iPhone Air
at September’s Apple event.
As the
Financial Times
points out, Cook has previously shared that Apple has “very detailed succession plans.” Apple has lost some key executives this year as both Apple’s chief financial officer Luca Maestri and Apple’s chief operating officer Jeff Williams left the company. Both were considered close to Cook.
Bloomberg
‘s Apple insider Mark Gurman previously
reported
that Ternus was being looked at as Tim Cook’s successor. However, in
response
to the
Financial Times
report, Gurman shared that there is nothing on his radar pointing to Cook stepping down anytime soon.
But, if Cook was to step down as Apple CEO next year, don’t expect him to do so before the earnings report in January 2026, which would cover how the company did during the holiday season, according to the
Financial Times
. However, anytime after the earnings report appears to be fair game and an early transition would get the CEO comfortable before Apple’s big keynote events, starting with the WWDC in June.

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