Amazon Black Friday 2025: Everything We Know About the Sale So Far

The Amazon Black Friday Sale is one of the most anticipated online sales of the year. I ran
a poll a few years back
and found that over 50% of IGN’s audience planned on doing
most
of their shopping at Amazon for Black Friday. So it’s not a stretch to say that whatever deals Amazon chooses to offer for Black Friday will have a ripple effect across multiple retailers. Now that the official deals are less than a week away, right now is the time to start figuring out what will be worth buying in the 2025 Amazon Black Friday sale on Thursday.
Amazon Black Friday Start Date
According to
the press release
, the Amazon Black Friday sale will
kick off on Thursday, November 20 and run through December 1
(Cyber Monday). The start date of this sale aligns with what we’ve already seen from
Best Buy
and
Costco
, both of which announced their sale dates ahead of Halloween. Amazon has also noted that its sale will feature new daily deal drops throughout the event, meaning some of the best discounts may still be reserved for actual
Black Friday on November 28
.
What will Amazon do for Cyber Monday?
Amazon has lumped Cyber Monday into its Black Friday announcement this year, but does that mean the
Cyber Monday deals will be the same as Black Friday’s
? For the most part, pretty much. The one key difference is that many of the popular deals from Black Friday will be gone by the time
Cyber Monday
comes around. You can still expect new daily deal drops from Amazon, but since it’s the last official day of the sale, don’t expect better deals than Black Friday. Amazon will sometimes extend its sale into “Cyber Week,” but not all discounts will last beyond the Monday after Thanksgiving.
What Deals to Expect – Amazon Sneak Peek
Amazon released a
sneak peek of what deals to expect
during the Black Friday period. The press release doesn’t go into much detail about any specific products, but we can make our own guesses about what to expect based on the information we do have.
Amazon Devices
Amazon’s sneak peek mentions up to 50% off select Amazon devices. The actual list of items expected to be a part of that sale are: Echo Dot Max, Fire TV Stick Select, Fire TV 4-Series, Blink Mini camera, Blink outdoor camera, Echo Show 11, Fire HD Tablets, and Kindle e-readers. No prices are mentioned, but we can make some assumptions based on this available information.
Most notably, Amazon is suggesting a discount on its
new budget Fire TV stick
without mentioning discounts on any of the other models. However, Amazon is already
discounting most Fire TV sticks ahead of the event
itself which suggests these deals will continue next week. The sneak peak also mentions discounts on its reading tablets, but leaves out models like the Colorsoft that got
heavily discounted earlier this year
. If I had to guess, I’d say this suggests the better Kindle deals will likely be a part of a bundle package rather than discounts on individual devices.
The 50% discounts will most likely be on Blink cameras and Fire HD tablets. Both of those devices have consistently had prices halved during sales this year and I’d expect the same thing during Black Friday. Ring doorbell cameras will also probably see similar price cuts, even though they aren’t mentioned here. We’re already seeing some of these deals in early sales on Amazon, but some discounts might go even further later on.
Electronics
The sneak peek lumps all electronics into a single category, and the actual savings are as vague as it gets. The biggest discount mentioned is up to 50% off JBL and Canon, which could mean a lot of different things.
The discounts from JBL will most likely be on headphones and Bluetooth speakers. As an audio brand, it’s already quite a bit cheaper than competitors like Sony and Bose, so the discounts will be significant but not
that
impressive. Bose audio products are also mentioned in this press release with up to 45% discounts, which likely refers to headphones and soundbars. As for Canon, Amazon is probably referring to printers and ink cartridges rather than cameras. Still, a 50% discount can be significant if you’re looking for either of those.
For bigger ticket items, Amazon has noted up to 45% discounts on Acer and Asus PC hardware and 40% discounts from LG, TCL, and Hisense. Based on what we’ve seen discounted in the past, these discounts are most likely on
gaming monitors
,
TVs
, and
soundbars
. Amazon usually has at least one really good gaming PC deal, but it’s the discounts on screens that are usually most worth checking out during its Black Friday sale. This also applies to Samsung TVs and monitors, which will be up to 35% off during this sale. Amazon
tends to have some of the best TV deals
of Black Friday and we expect that to be the case again this year.
Toys
Black Friday is usually the best time to make toy purchases every year, but the sneak peek doesn’t really reveal much about Amazon’s plans for 2025. The first major offer featured here is up to 40% off Magna-Tiles, Melissa & Doug, Little Tykes, Play-Do, and Nerf. This could apply to a wide range of different puzzles and building toys within that for both toddlers and younger kids. The press release also mentioned 30% off Hasbro Gaming, which likely means that Black Friday will be a
good time to buy board games
as well as various toys Hasbro makes.
The main category that Amazon didn’t mention here is LEGO. Black Friday is going to be the
best time to buy LEGO sets all year
and we expect Amazon to have some of the best deals available on various sets. While we don’t know
what
LEGO sets will be going on sale this year, we can use
Target’s recent early LEGO sale
and make an educated guess that we’ll
likely see up to 40% off
both new and old sets from Star Wars, Harry Potter, and many of the
other popular themes
available.
If you’re on the lookout for early deals, there’s currently a hefty discount on the
LEGO Star Wars Grogu set
as well as price cut on the
LEGO Technic Ford Mustang
at Amazon.
Books
Amazon is still an online bookstore at heart and Black Friday remains one of the
best times to buy books
all year. According to the press release, Amazon is planning on offering up to 80% off Kindle books and up to 65% off print books during its Black Friday sale.
As for what books will actually get discounted, we can only look at past sales to make a guess. Amazon will likely have major discounts on some of the biggest bestsellers of 2025, like
Onyx Storm
and
Sunrise on the Reaping
, as well as popular classics. You can also likely expect big price cuts on
Lord of the Rings books
sets as well as
the deluxe illustrated editions
. Amazon
launched its buy 2, get 1 free book sale
early last week and will likely have something similar again next week.
In terms of Amazon services, the Black Friday Kindle Unlimited deal will also be returning this year. This promotion only applies to new subscribers, but you’ll get three months of
Kindle Unlimited
for only $0.99 before having to pay the full monthly price. I myself have this service and found it’s great for reading
LitRPG
and popular romantasy without having to buy individual books.
Video Games
Unsurprisingly, Amazon’s sneak peek didn’t feature any video game deals whatsoever. Thankfully that doesn’t mean there won’y be any. Black Friday is still the
best time to buy video games
and we can look at what we’ve seen in the past (as well as what the gaming companies have said already) to make some educated guesses about what deals to expect this year.
Nintendo recently revealed its Black Friday sale
for 2025 and it’s looking like the lowest prices we’ll see are $29.99 on older Switch games. That isn’t too surprising, but those deals are still better than you’ll see any other time of the year. We also
expect PS5 games to get some decent discounts
on newer titles like Clair Obscur: Expedition 33 and Death Stranding 2, but only minor price cuts. The deeper discounts will be on older games like God of War, which will likely drop under $20.
In terms of what early deals are available, Amazon has already
discounted Borderlands 4 to a new low
and is offering a price cut on the
Final Fantasy Pixel Remaster Collection
ahead of its official sale.
Video Game Consoles
Similar to video games, Amazon has made no mention of what sort of console deals it will have this year. That isn’t
too
surprising considering PlayStation, Nintendo, and Xbox have all raised their prices this year. And while we don’t know for sure that Amazon will have console deals this year, we can look at the plans of retailers an make an educated guess. The
Costco Black Friday ad
, for example, was released back in October and featured a $125 on the PS5. So it’s likely that Black Friday is still going to be the
best time to buy a PS5
regardless of the price increases this year.
Xbox is a bit more of an unknown as it has started focusing less on hardware and more on the games themselves and Xbox Game Pass. It’s likely that we’ll see a price cut on the Series X and Series S, but it probably won’t be as substantial as previous years. Meanwhile we know for sure the Nintendo Switch isn’t going to get discounted.
Apple Products
Amazon makes no mention of Apple products in its sale plans, but we know for a fact that the retailer tends to have some of the best Apple deals every Black Friday. So while we don’t have any sort of confirmation that there will be deals, we do know that there will be deals. Based on the savings we’ve seen so far this year you can likely expect all of the
latest iPad models
to get discounts. Amazon has also already been droppring prices on various
generations of Apple Watches
, and we’ll likely even see a price cut on the latest Apple Watch Series 11 this year.
Amazon likely won’t be offering any iPhone 17 deals this year, but you may be able to find discounts on refurbished models of
older generation iPhones
. These are some of the best unlocked iPhone discounts on the web every year.
4K and Blu-ray Movies
Amazon is one of the
best places to buy 4K and Blu-ray movies
online. And more recently it has been offerring special promotions during sales events that make it the best place to find discounts as well. While Amazon has yet to release any information about upcoming discounts, we can look at what we’ve seen so far this year to make some predictions.
Amazon’s Black Friday will for sure have some of the best movie deals of the year on individual 4Ks as well as box sets (up to 50% off). But we also expect the retailer to offer some sort of “3 for 2” sale. The last time we saw one of these was during Prime Big Deal Days and it was extremely popular. With competitors like
Gruv offering a 3 for $30 sale
, it seems likely we’ll see this again over Black Friday weekend.
Board Games
Although we don’t have any concrete details about what board games will go on sale at Amazon later this week, we do know that there
will
be board game deals. Black Friday is one of the best times of year to buy board games and Amazon is arguably the best place to find discounts on them. You can likely expect popular family games to drop below $15 or less while larger RPG tabletop options will get up to 50% in price cuts.
Ahead of the sale Amazon has already started offering a buy 1, get 1 50% off sale on board games that can get you early access to some of these deals.
More Upcoming Deals
Outside of the categories I’ve mentioned above, here are a few more sneak peek deals worth calling out from Amazon’s press release:
Up to 50% off beauty products
Up to 50% off fashion
Up to 50% off kitchen appliances
Up to 35% off vacuums and furniture
Up to 25% off fitness equipment
Up to 50% off hotels and homes on Expedia
35% off voyage fare for Disney Cruise Lines
Do You Need an Amazon Prime Subscription for Black Friday?
Unlike
exclusive sales events
like Prime Day or Prime Big Deal Days, Amazon’s Black Friday isn’t restricted to those with an
Amazon Prime membership
. Most of the discounts that will be available will be open to anyone, though only those with a paid subscription will be able to access free shipping for orders under $35.
There will be some exceptions to that, however. While the main sale will be open to everyone, some deals will still be exclusive to Prime members. You’ll be able to easily see which deals fall into this bucket on individual product pages as the discount will be clearly marked “Prime Deal” with a bright red tag. Amazon does offer
various free trials
for new subscribers that will let you access these exclusives offers and other
Prime benefits
during the holiday season.
Amazon is streaming the Black Friday NFL game on Prime Video
In addition to the sale, Amazon will also be hosting this year’s
Black Friday Football game on Prime Video
. The Chicago Bears will take on the Philadelphia Eagles on Black Friday and you can stream all of the action without a Prime Video subscription. You will need an Amazon account and the Prime Video app to watch the game, but you don’t need to pay the monthly fee to stream it. Outside of Black Friday Amazon is the
best NFL streaming subscription
for Thursday Night Football.
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