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‘Flip the Camera’ Trend Faces Backlash Over Bullying Accusations

By Eric November 18, 2025

In recent weeks, a new TikTok trend has taken social media by storm, drawing both fascination and outrage from viewers. Dubbed the “Bully Challenge,” this trend involves users filming themselves or their friends as they engage in seemingly harmless pranks or jokes that often cross the line into bullying. Many participants record their unsuspecting friends or strangers in moments of embarrassment or discomfort, sharing the footage online for laughs and likes. While some creators may argue that their intentions are light-hearted, the reactions from the public have largely been critical, with many calling out the trend for promoting a culture of humiliation and disrespect.

The viral nature of this challenge has sparked significant debate about the ethics of content creation on platforms like TikTok. Critics emphasize that what may seem like a harmless joke to some can have serious emotional repercussions for the individuals being filmed, especially when the content goes viral. For instance, videos showcasing someone being pranked in a vulnerable moment can lead to public shaming and mental distress, raising questions about consent and the impact of digital footprints. TikTok users have taken to the comments section of these videos to voice their disapproval, labeling the trend as a form of cyberbullying that should not be tolerated.

In response to the backlash, some influencers and mental health advocates have urged creators to consider the implications of their content and to prioritize empathy over entertainment. They emphasize the importance of fostering a supportive online community rather than one that thrives on ridicule. As this trend continues to circulate, it serves as a poignant reminder of the fine line between humor and harm in the digital age, prompting a broader conversation about accountability and the responsibility of social media users to create a positive online environment.

A viral TikTok trend that has gained popularity over the last month has shocked many viewers, who call it bullying at the expense of the person being recorded.

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