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Frequent Flier Suggests Holiday Gifts for Travelers

By Eric November 14, 2025

In a world increasingly dominated by global brands, Noora Buhelaiqa, an ambassador for Qatar Years of Culture, emphasizes the importance of supporting local businesses during her travels. Buhelaiqa’s perspective resonates with many who seek to immerse themselves in the authentic culture of a destination rather than encountering the familiar storefronts of home. Her approach not only champions local artisans and entrepreneurs but also enriches the travel experience by fostering a deeper connection with the community and its heritage.

Buhelaiqa’s advocacy for local brands highlights a growing trend among travelers who prioritize unique, culturally significant products over mass-produced items. For example, in Qatar, visitors can discover a wealth of handmade crafts, traditional garments, and locally sourced food that reflect the nation’s rich history and artistry. By purchasing from local vendors, travelers not only acquire distinctive souvenirs but also contribute to the sustainability of the local economy. This practice encourages the preservation of traditional crafts and supports the livelihoods of local artisans, ensuring that cultural heritage is honored and maintained for future generations.

In the context of Qatar’s ongoing cultural initiatives, Buhelaiqa’s sentiments align perfectly with the broader goals of the Qatar Years of Culture program, which aims to promote cultural exchange and foster a sense of community among nations. By advocating for local brands, she invites others to explore the diverse offerings of Qatar, from its vibrant souqs to its contemporary art galleries. This approach not only enhances the travel experience but also underscores a commitment to sustainability and cultural appreciation, making each journey not just a visit but a meaningful exploration of the local identity. As travelers increasingly seek authentic experiences, Buhelaiqa’s message serves as a reminder of the value of supporting local economies and celebrating the unique stories behind every handcrafted item.

“I always like to look for local brands because it doesn’t make sense to travel and walk into a store that you would find at home,” Noora Buhelaiqa, an ambassador for Qatar Years of Culture, said.

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